ClassPass

Business Profile

Core Value Proposition

ClassPass provides one app to book fitness classes, salons, and wellness experiences across thousands of studios worldwide (2,500+ cities) using a credits-based membership.

Target Customer

Individuals seeking fitness, wellness, and beauty experiences; employers/companies interested in corporate wellness programs for their employees.

Key Differentiator

A single app with a credits-based system that grants access to a large network of top-rated studios and venues, offering in-studio, outdoor, and digital options globally.

Implementation Timeline

Value can be realized quickly after signing up, with options like a 1-month free trial for new members and the ability to start booking credits immediately.

Pain Points

1Fragmented access to diverse fitness, wellness, and beauty options across many studios.
2Unclear or rigid pricing/models for bookings; need for predictable budgeting via a credits system.
3Desire for flexible, scalable wellness programs for employees (corporate wellness) rather than a single-studio or single-brand approach.

Key Features

1Find classes and appointments across thousands of studios and venues
2Plans and credits system to book reservations
3Corporate wellness program for employers
4Worldwide access to bookings (2,500+ cities)
5Various formats: in-studio, outdoor, and digital options
6Customer reviews and studio listings (e.g., popular studios) and referrals

Target Customer Industries

Decision Makers

1HR Manager
2Director of Benefits
3VP of People
4Head of Wellness
5Benefits Manager

Client Results

1Access to top-rated fitness studios and wellness venues through one platform
2Flexible booking via a credits system that varies by reservation type and location
3Potential cost savings through member rates and promotions for new studios
4Ability to implement corporate wellness programs for employees

Competitive Advantages

1Unified platform for fitness, wellness, and beauty bookings
2Extensive network of studios and global reach (2,500+ cities)
3Credits-based pricing provides flexibility across reservations
4In-app promotions and exclusive member rates
5Dedicated corporate wellness program for employers

Key Benefits

1One-stop access to fitness, wellness, and beauty experiences

2Flexible credits-based pricing with membership plans

3Global network of studios and venues

4Corporate wellness solutions for employers

Additional Product Information

Product Description

ClassPass is an app to find and book fitness classes, salons, and wellness experiences through a credits-based membership across thousands of studios and venues worldwide.

Target Market

Individuals seeking diverse fitness, wellness, and beauty experiences; businesses seeking to offer corporate wellness benefits to employees.

Unique Value Proposition

One app to access a vast network of studios and wellness venues with a flexible credits system, plus options for corporate wellness and global availability.

Technical Requirements

API documentation and integration resources are available (Integration API docs) for partnerships and integrations.

Pricing Model

Credit-based plans with monthly pricing and credits: examples include 8 credits for $19/mo, 23 credits for $49/mo, 48 credits for $99/mo, 68 credits for $139/mo, 100 credits for $199/mo, and 150 credits for $299/mo. There appears to be multiple listings of identical plans on the Plans page.

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