CLEAR
Business Profile
Core Value Proposition
CLEAR provides secure identity to speed through airport security and access venues by biometrically verifying you are you, enabling CLEAR+ lanes, eGates, and related services.
Target Customer
Individual travelers and families seeking faster airport security, airports and venues implementing identity verification, and enterprises seeking identity solutions for safer, frictionless experiences.
Key Differentiator
Biometric verification (face, eyes, fingers) used to verify identity across airports and venues, integration with TSA PreCheck, availability of eGates, CLEAR+ membership with perks and concierge, and a mobile app for on-the-go management.
Implementation Timeline
Enrollment can be completed online (CLEAR+ enrollment and TSA PreCheck pre-enrollment); after enrollment, users can use CLEAR+ lanes at participating airports and, where available, eGates. Family members can be added; usage begins once enrolled. Bundle promotions provide immediate pricing advantages for first-year purchases.
Pain Points
- 1Long security lines and friction at airport screening
- 2Complex identity verification across travel experiences and venues
- 3Need to manage multiple travelers (family members) and additional services (perks, concierge)
Key Features
- 1CLEAR+ Membership for expedited security access
- 2Biometric verification (face, eyes, fingers) to verify identity
- 3eGates for direct path to bag screening where available
- 4TSA PreCheck enrollment/renewal through CLEAR
- 5CLEAR Perks (exclusive partner benefits)
- 6CLEAR Concierge (premium airport assistance)
- 7CLEAR Mobile app for managing membership, tracking flights, and accessing services
- 8Passport upload to the CLEAR app (pre-trip readiness)
- 9Family sharing (up to 3 additional adults; kids under 18 free in CLEAR+ lanes)
- 10Implementation across 60 airports with 150+ CLEAR+ lanes
Target Customer Industries
Client Results
- 1Faster through airport security and boarding processes
- 2Access to 150+ CLEAR+ lanes at 60 airports nationwide
- 3Ability to enroll in TSA PreCheck through CLEAR for streamlined screening
- 4Enhanced travel experience from home to gate and back
- 5Perks and concierge services to improve travel and stadium experiences
Competitive Advantages
- 1No appointment needed for enrollment in many cases (pre-enroll online and enroll at airport as directed)
- 2Biometric verification enables faster throughput at security and gates
- 3Integration with TSA PreCheck and access to eGates where available
- 4Large network of lanes and airports (150+ lanes, 60 airports)
- 5Comprehensive ecosystem including Perks, Concierge, and Mobile app
- 6Family sharing and member-friendly pricing
Key Benefits
Case Studies & Success Stories
Customer testimonial: Joel (CLEAR+ Member) on speed of security
Joel, a CLEAR+ member, reported that CLEAR helped him pass through security faster; testimonial cited as an example of the speed and ease of CLEAR+.
Ambassador experience and member feedback (CLEAR Concierge)
Members highlight professional ambassadors assisting with luggage and routes through security, contributing to a stress-free airport experience.
Additional Product Information
Product Description
Secure identity platform that speeds travel and venue access through biometric verification, with CLEAR+ membership, Perks, Concierge, and mobile solutions.
Target Market
Individual travelers and families, airports and venues (stadiums and arenas), and enterprises seeking identity solutions for safer, frictionless experiences.
Unique Value Proposition
A biometric-based identity platform that speeds travelers and attendees through screening and access points, integrates with TSA PreCheck, offers personalized concierge and perks, and extends from airports to sports venues and beyond.
Technical Requirements
Biometric verification at CLEAR pods or eGates; passport upload capability in the CLEAR app; membership management via my.clearme.com; availability across participating airports; iOS and Android app availability.
Pricing Model
{"CLEAR_plus_membership":{"individual":"$209 per year","family":"Same $209 base price plus $125 per additional adult; children under 18 join for free"},"bundle_with_TSA_PreCheck":{"description":"Bundle offering fastest route to gate at best value","pricing":"Original price $288.95; current price $209 (special); includes bundled TSA PreCheck pricing","TSA_PreCheck_included":"Five years of TSA PreCheck for $79.95 and first-year CLEAR+ as low as $129.05"}}
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