CloudSpotter app

Business Profile

Core Value Proposition

CloudSpotter app provides a free mobile tool that teaches users to spot 58 cloud formations and optical effects, allows building a collection of cloud spottings, and can analyse uploaded images, within the broader Cloud Appreciation Society ecosystem.

Target Customer

{"Cloud enthusiasts","Educators and students","Parents and families","Artists and writers","Scientists and science communicators","Publishers and educators in schools"}

Key Differentiator

A global, community-driven cloud-education platform that combines a free cloud-spotting mobile app, a worldwide Memory Cloud Atlas archive, school resources, and ongoing community events (e.g., Cloud Appreciation Day), all centered on open participation and creative expression.

Implementation Timeline

Not specified in content; suggests immediate access upon engagement (membership/app download) with ongoing annual/scheduled events

Pain Points

1Difficulty engaging a broad audience in learning about clouds and atmospheric phenomena
2Need for accessible, interactive tools to identify and learn cloud types
3Desire for a global, collaborative archive of sky imagery and associated feelings or interpretations for education and outreach

Key Features

1CloudSpotter app with 58 cloud formations and optical effects
2Image analysis to guess cloud types in user-submitted photos
3Memory Cloud Atlas: global archive of sky photos and feelings from Cloud Appreciation Day participants
4Cloud Appreciation Day celebrations and related forums/events
5Cloud Appreciation Pack for schools and School Resource Pack
6CloudSpotting for Beginners book (shortlisted for 2025 Wainwright Prize)

Target Customer Industries

Client Results

1Increased cloud literacy and engagement with sky phenomena
2Access to a global archive of sky imagery and emotional responses
3Educational resources and programs for schools and homeschooling
4Opportunities for artists, writers, and educators to share work related to clouds

Competitive Advantages

1Global community of cloud enthusiasts (artists, scientists, dreamers)
2Free mobile app enabling hands-on cloud spotting and learning
3Integrated educational resources for schools and homeschools
4Memory Cloud Atlas provides a shared, global sky-archive experience
5Active calendar of events and exhibitions to engage audiences

Key Benefits

1Learn to identify cloud types and optical phenomena

2Create and share a personal collection of cloud spottings

3Access a global archive of sky imagery and emotional responses

4Utilize educational resources for schools and homeschooling

Case Studies & Success Stories

Memory Cloud Atlas

Case #1

Global archive of sky photos and feelings created from contributions around Cloud Appreciation Day; open for contributions on Cloud Appreciation Day 2025, illustrating worldwide engagement and collective reflection on the atmosphere we share.

CloudSpotter app adoption

Case #2

Free mobile app enabling users to learn 58 cloud formations, build a personal collection of spottings, and receive image-analysis feedback on cloud types.

Additional Product Information

Product Description

A free mobile application that teaches users to identify cloud formations (58 types) and optical effects, supports collection and verification of cloud spottings, and can analyse uploaded images.

Target Market

Cloud enthusiasts, educators, students, families, artists, scientists, and publishers seeking educational and creative engagement with clouds

Unique Value Proposition

Combines a free cloud-spotting mobile app with a global community and a shared Memory Cloud Atlas, plus school resources and events, to educate, inspire, and document sky phenomena worldwide

Technical Requirements

CloudSpotter app (mobile); online resources at cloudappreciationsociety.org; specifics about platforms not stated

Pricing Model

CloudSpotter app is advertised as free; the organization also relies on memberships (Buy a Membership / Renew a Membership) for access to broader resources and community benefits; pricing for membership not specified in content

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