CN Tower EdgeWalk

Business Profile

Core Value Proposition

CN Tower EdgeWalk provides a world-class extreme adventure: the world’s highest full-circle, hands-free exterior walk around the CN Tower, 116 storeys above Toronto, with guided safety, a 90-minute experience, and keepsakes (video, two printed photos, certificate);

Target Customer

Tourists visiting Toronto; individuals seeking a thrill; couples on date ideas; graduates; groups for team building, celebrations, reunions, or parties; event planners and corporate teams

Key Differentiator

World’s highest full-circle hands-free exterior walk on a building (EdgeWalk) at the CN Tower; Guinness World Records certification in 2011; includes multimedia keepsakes and re-entry options; wheelchair-accessible option available with telephone arrangement

Implementation Timeline

Booking is available now; plan to arrive 30 minutes prior to scheduled EdgeWalk; total experience duration around 90 minutes; safety briefing and check-in precede the walk; weather and safety conditions may affect scheduling

Pain Points

1Need for a memorable, once-in-a-lifetime experience with a dramatic city view
2Looking to celebrate milestones (graduations, parties, proposals) with a unique venue
3Seeking a safe, guided extreme activity that accommodates a range of participants (including accessibility options)

Key Features

190-minute experience with ~30 minutes spent on the EdgeWalk
2Guided orientation at EdgeWalk base camp and a safety harness system on an elevated exterior path
3Includes keepsake video, two printed photos, and a certificate of achievement
4Gift certificates available (valid for one year) and ability to re-enter the CN Tower after EdgeWalk
5Age and guardian requirements: walkers aged 13-17 must be accompanied by a parent/guardian at check-in
6Accessibility: specially designed one-piece wheelchair option available; accessible EdgeWalk experiences booked by telephone
7EdgeWalk is seasonal and not conducted during certain weather conditions or electrical storms

Target Customer Industries

Client Results

1Memorable milestone experiences (graduations, celebrations, proposals, team milestones)
2Enhanced team-building through an extreme, collaborative activity
3Opportunity to combine EdgeWalk with other CN Tower experiences (e.g., dining at 360 Restaurant) and general CN Tower visit

Competitive Advantages

1Highest external walk on a building with a Guinness World Records recognition
2Includes media keepsakes (video and photos) and a certificate of achievement
3Option to purchase gift certificates and to re-enter the CN Tower after the walk
4Accessibility options available; dedicated support via telephone for accommodations

Key Benefits

1Unique, high-profile thrill experience with city-wide views

2Keepsakes (video, photos) and a certificate of achievement

3Flexible for celebrations and group events (team-building, graduations, parties, reunions)

4Accessibility options and support for arrangements via phone

Additional Product Information

Product Description

EdgeWalk is the world’s highest full-circle, hands-free exterior walk around the CN Tower in Toronto, 116 storeys above ground. The experience includes a guided orientation, safety harness, a ~90-minute walk, and multimedia keepsakes (video, two photos) plus a certificate; gift certificates are available and EdgeWalk can be booked for events like team-building, graduations, and celebrations.

Target Market

Tourists and visitors to Toronto; individuals seeking thrills; schools, corporate groups, and event planners seeking unique celebrations or team-building activities

Unique Value Proposition

The only extreme, hands-free exterior walk of its kind at a world-famous landmark, combining safety-guided ascent with multimedia keepsakes and accessibility options in a single premium experience

Technical Requirements

Safety harness and guide; check-in at base camp; arrive 30 minutes early; weather and safety conditions may affect operations; walkers aged 13-17 must have guardian consent; footwear: appropriate enclosed shoes; items limited (no wallets/keys/phones during the walk); EdgeWalk guides carry cameras for a complimentary video and two photos

Pricing Model

Pricing information indicated as starting at CAD 199 for EdgeWalk; gift certificates available (one year validity); EdgeWalk is seasonal and subject to weather and availability; includes a ticket to re-enter CN Tower after the walk

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