CN Tower EdgeWalk
Business Profile
Core Value Proposition
CN Tower EdgeWalk provides a world-class extreme adventure: the worldâs highest full-circle, hands-free exterior walk around the CN Tower, 116 storeys above Toronto, with guided safety, a 90-minute experience, and keepsakes (video, two printed photos, certificate);
Target Customer
Tourists visiting Toronto; individuals seeking a thrill; couples on date ideas; graduates; groups for team building, celebrations, reunions, or parties; event planners and corporate teams
Key Differentiator
Worldâs highest full-circle hands-free exterior walk on a building (EdgeWalk) at the CN Tower; Guinness World Records certification in 2011; includes multimedia keepsakes and re-entry options; wheelchair-accessible option available with telephone arrangement
Implementation Timeline
Booking is available now; plan to arrive 30 minutes prior to scheduled EdgeWalk; total experience duration around 90 minutes; safety briefing and check-in precede the walk; weather and safety conditions may affect scheduling
Pain Points
- 1Need for a memorable, once-in-a-lifetime experience with a dramatic city view
- 2Looking to celebrate milestones (graduations, parties, proposals) with a unique venue
- 3Seeking a safe, guided extreme activity that accommodates a range of participants (including accessibility options)
Key Features
- 190-minute experience with ~30 minutes spent on the EdgeWalk
- 2Guided orientation at EdgeWalk base camp and a safety harness system on an elevated exterior path
- 3Includes keepsake video, two printed photos, and a certificate of achievement
- 4Gift certificates available (valid for one year) and ability to re-enter the CN Tower after EdgeWalk
- 5Age and guardian requirements: walkers aged 13-17 must be accompanied by a parent/guardian at check-in
- 6Accessibility: specially designed one-piece wheelchair option available; accessible EdgeWalk experiences booked by telephone
- 7EdgeWalk is seasonal and not conducted during certain weather conditions or electrical storms
Target Customer Industries
Client Results
- 1Memorable milestone experiences (graduations, celebrations, proposals, team milestones)
- 2Enhanced team-building through an extreme, collaborative activity
- 3Opportunity to combine EdgeWalk with other CN Tower experiences (e.g., dining at 360 Restaurant) and general CN Tower visit
Competitive Advantages
- 1Highest external walk on a building with a Guinness World Records recognition
- 2Includes media keepsakes (video and photos) and a certificate of achievement
- 3Option to purchase gift certificates and to re-enter the CN Tower after the walk
- 4Accessibility options available; dedicated support via telephone for accommodations
Key Benefits
Additional Product Information
Product Description
EdgeWalk is the worldâs highest full-circle, hands-free exterior walk around the CN Tower in Toronto, 116 storeys above ground. The experience includes a guided orientation, safety harness, a ~90-minute walk, and multimedia keepsakes (video, two photos) plus a certificate; gift certificates are available and EdgeWalk can be booked for events like team-building, graduations, and celebrations.
Target Market
Tourists and visitors to Toronto; individuals seeking thrills; schools, corporate groups, and event planners seeking unique celebrations or team-building activities
Unique Value Proposition
The only extreme, hands-free exterior walk of its kind at a world-famous landmark, combining safety-guided ascent with multimedia keepsakes and accessibility options in a single premium experience
Technical Requirements
Safety harness and guide; check-in at base camp; arrive 30 minutes early; weather and safety conditions may affect operations; walkers aged 13-17 must have guardian consent; footwear: appropriate enclosed shoes; items limited (no wallets/keys/phones during the walk); EdgeWalk guides carry cameras for a complimentary video and two photos
Pricing Model
Pricing information indicated as starting at CAD 199 for EdgeWalk; gift certificates available (one year validity); EdgeWalk is seasonal and subject to weather and availability; includes a ticket to re-enter CN Tower after the walk
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