Coaching for Software Engineers
Business Profile
Core Value Proposition
Coaching for Software Engineers provides personalized coaching and mentorship to help software engineers become more effective technical leaders through a 12-week remote program with weekly or biweekly 50-minute sessions and ongoing Slack support.
Target Customer
Software engineers, including current and aspiring tech leads, staff+ engineers, architects, and CTOs.
Key Differentiator
Tracks tailored to leadership, promotion, and career development; engagement options with either employers (NDAs respected) or individuals; remote delivery with ongoing Slack support; coach with deep industry experience and open-source credentials.
Implementation Timeline
Engagement spans 12 weeks of coaching with weekly/biweekly 50-minute sessions; ongoing support via private Slack between sessions; value and momentum develop over the program duration.
Pain Points
- 1Difficulty achieving promotions or advancing within the technical leadership track
- 2Need to develop leadership, influence, and effective communication with peers and executives
- 3Lack of structured guidance on time management, focus, and career planning
Key Features
- 112-week coaching program with 50-minute remote sessions (weekly or every other week)
- 2Multiple coaching tracks: Productivity & Time Management, Leadership & Influence, Getting Promoted, Career Development, Open Source Kickstart, and Custom/Choose Your Own Adventure
- 3Private Slack channel for ongoing questions between calls
- 4Intake process and goal alignment; NDA-friendly engagement (employer or individual coaching)
- 5Access to an experienced coach with a background at Yahoo, Box, ESLint, and a history of open-source projects and published books
Target Customer Industries
Decision Makers
- 1CEO
- 2Director of Engineering
- 3Senior Staff Software Engineer
- 4Staff Software Engineer
- 5Co-Creator, The Astro Technology Company
- 6Senior Engineer / Technical Lead
Client Results
- 1Accelerated career growth and progression toward leadership roles
- 2Improved leadership skills, ability to give feedback, and interaction with executives
- 3Better focus, and guidance on prioritizing high-leverage work
- 4Increased happiness and satisfaction in engineering roles
Competitive Advantages
- 1Extensive industry experience and open-source/author background (ESLint, books, Yahoo, Box) informing coaching
- 2Structured, track-based approach tailored to individual goals and career stage
- 3Flexible engagement models (employer-sponsored with NDA considerations or direct coaching)
- 4Practical, actionable guidance with accountability and measurable progression toward goals
- 5Remote delivery with ongoing, asynchronous support through Slack
Key Benefits
Case Studies & Success Stories
Staff Software Engineer case study – Samantha Paras
A staff engineer at a startup who balanced multiple responsibilities; Nicholas provided unbiased feedback, helped identify work she enjoys, and supported continued contribution; she recommends Nicholas to fellow senior engineers.
Senior Staff Software Engineer case study – Louis Zuckerman
Louis reports significant acceleration in growth and happiness, with guidance on leadership, feedback, working with executives, prioritizing high-leverage work, and time management.
Staff Software Engineer case study – David B.
David describes a transformation from stagnation to focused progress and career advancement after coaching, emphasizing improved focus and direction.
Director of Engineering case study – Benjamin Van Every
Benjamin states Nicholas helped accelerate growth of two senior engineers, increasing their impact across the organization and aiding promotions.
Additional Product Information
Product Description
Personalized coaching program to help software engineers become more effective technical leaders through remote, guided sessions, goal-driven tracks, and ongoing support.
Target Market
Current and aspiring technical leaders in software and technology organizations, including staff+ engineers, architects, and CTOs.
Unique Value Proposition
A veteran software engineer and author provides tailored, track-based coaching with NDA-friendly options, direct real-world engineering leadership experience, and ongoing support to accelerate career growth and leadership capabilities.
Technical Requirements
Remote coaching via internet-connected video conferencing; no specific hardware required beyond standard devices for online meetings.
Pricing Model
Pricing not disclosed on the site; mentions a free intake conversation and potential availability of an employer budget for professional development.
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