Code.org

Business Profile

Core Value Proposition

Code.org provides free K–12 curriculum and resources for computer science and AI education, empowering educators and students to explore these fields without prior experience.

Target Customer

K-12 students, teachers, parents, and district administrators

Key Differentiator

Code.org offers a comprehensive, standards-aligned, and free curriculum for computer science and AI education, widely used in U.S. classrooms.

Implementation Timeline

Immediate access to resources and curriculum upon sign-up

Pain Points

1Lack of access to quality computer science education in schools
2Need for professional development for teachers in computer science
3Addressing the tech skills gap in education

Key Features

1Free K–12 computer science and AI curriculum
2Professional learning opportunities for teachers
3Support for district-wide implementation of computer science education
4Resources for students to explore real-world applications and career pathways
5Advocacy for policies supporting computer science education

Target Customer Industries

1Education

Decision Makers

1CS Principles Teacher
2District Leader
3Administrator

Client Results

1Increased student participation in computer science courses
2Empowered teachers with confidence and resources to teach computer science
3Expanded access to computer science education across schools

Competitive Advantages

1Free and comprehensive curriculum
2Wide adoption and recognition in the U.S. education system
3Support for educators with no prior computer science experience

Key Benefits

1Free access to high-quality computer science education

2Empowers educators with professional development

3Supports district-wide implementation of computer science programs

Case Studies & Success Stories

Broward County's Commitment to Computer Science

Case #1

Achieved a 14,242% increase in elementary students participating in computer science courses within three years.

Charles County's Vision for Diversity in CS

Case #2

Integrated computer science into graduation requirements, achieving 51% female student participation in introductory CS courses.

Additional Product Information

Product Description

A nonprofit organization providing free K–12 computer science and AI curriculum and resources to expand access to education worldwide.

Target Market

K-12 educational institutions, teachers, students, and district administrators

Unique Value Proposition

Code.org offers a no-cost, comprehensive curriculum and professional development resources, making computer science education accessible to all schools and educators.

Technical Requirements

None specified

Pricing Model

Free

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