Code.org
Business Profile
Core Value Proposition
Code.org provides an interactive coding education platform and curricula for K-12 students.
Target Customer
K-12 students and educators in schools and districts; educators seeking CS curricula and district program leaders.
Key Differentiator
Materials created with engineers from Amazon, Google, and Microsoft; includes a broad set of interactive labs (App Lab, Game Lab, Sprite Lab, Dance Party, Minecraft-inspired activities) and global initiatives like Hour of Code.
Implementation Timeline
For the deprecated CS in Algebra, Code.org indicates migration to newer options within the next few months; value from other features can be observed after adoption in classrooms.
Pain Points
- 1CS in Algebra curriculum is being deprecated; need migration to newer courses.
- 2Need for engaging, hands-on, classroom-friendly CS learning tools (labs and projects).
- 3Need for educator resources and district-level guidance and support.
Key Features
- 1Interactive coding labs (App Lab, Game Lab, Sprite Lab, Dance Party, Minecraft-inspired activities).
- 2Project-based courses and lab-based activities (including new labs like Music Lab, Python Lab).
- 3Hour of Code campaigns and educator resources; access to sign-in, accounts, and course catalog.
- 4Support for educators and districts with 'Educator Overview', 'Help and support', and 'Districts' sections.
- 5Various themed projects and learning experiences (Dance Party, Flappy Code, AI for Oceans).
Target Customer Industries
Decision Makers
- 1Educator
Competitive Advantages
- 1Content developed with input from engineers at major tech companies (Amazon, Google, Microsoft).
- 2Wide range of interactive labs and projects designed for K-12 learning.
- 3Dedicated educator resources and district-focused sections.
Key Benefits
Additional Product Information
Product Description
A K-12 computer science education platform offering interactive coding labs and curricula, including App Lab, Game Lab, Sprite Lab, and project-based activities, to support teachers and districts in delivering CS education.
Target Market
K-12 schools and districts, educators and students seeking CS education resources.
Unique Value Proposition
Comprehensive, hands-on CS education platform with educator-focused resources and labs developed with input from major tech companies, plus global initiatives like Hour of Code.
Technical Requirements
Desktop or laptop computer recommended for App Lab/Game Lab; best with mouse and keyboard; may have issues in Private Browsing mode; browser compatibility required.
Pricing Model
Not disclosed in the provided content.
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