Cold Stone Creamery
Business Profile
Core Value Proposition
Cold Stone Creamery provides the Ultimate Ice Cream Experience by making fresh ice cream in-store and offering customizable Signature Creations, Create Your Own Creations, cakes, catering, and delivery/pickup options.
Target Customer
{"End consumers seeking premium ice cream desserts","Families and individuals looking for customizable desserts","Event planners or parties seeking catering for desserts and cakes","Online shoppers who want pickup or home delivery"}
Key Differentiator
Freshly made ice cream in-store churned on a frozen granite stone, with wide customization (candies, cakes, fruits, nuts) and a broad product range (signature creations, cakes, shakes, sorbet, kits) available in-store, online, and via delivery.
Pain Points
- 1Need for convenient online ordering for pickup or delivery of ice cream and desserts
- 2Desire for personalized dessert experiences with customizable options and mix-ins
- 3Event and party needs requiring catering, cakes, and special dessert solutions
Key Features
- 1Online ordering for pickup or delivery
- 2Signature Creations and Create Your Own Creations
- 3Cakes, cupcakes, and other cake-related offerings (birthday, custom cakes, themed cakes, etc.)
- 4Mini Catering and catering options for events
- 5DIY Ice Cream Cupcakes Kit and other kits
- 6Shakes, Smoothies, Silk® Sorbet and Silk Sorbet Rewards
- 7My Cold Stone Club Rewards (loyalty program)
- 8Mobile app for ordering and rewards
- 9Gift cards (physical and eGift) and balance tracking
- 10In-store, online, and delivery access
Target Customer Industries
Competitive Advantages
- 1In-store, freshly made ice cream with high-quality ingredients
- 2Granite stone mixing for customizable textures and mix-ins
- 3Multiple channels for access (in-store, online, delivery)
- 4Wide product breadth including Signature Creations, Create Your Own, cakes, drinks, sorbet, kits
- 5Rewards program and mobile app to drive repeat purchases
Key Benefits
Additional Product Information
Product Description
Premium ice cream brand offering fresh-made ice cream, signature and customizable creations, cakes, catering, and delivery; includes a rewards program and mobile app.
Target Market
End consumers seeking premium ice cream desserts, families and individuals, and event planners needing dessert catering for parties and celebrations.
Unique Value Proposition
The Ultimate Ice Cream Experience: fresh-in-store churned ice cream on a frozen granite stone, customizable with a wide range of mix-ins, available for in-store, online, and home delivery.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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