College of Liberal Arts and Sciences (CLAS) – The University of Iowa
Business Profile
Core Value Proposition
CLAS (College of Liberal Arts and Sciences) provides a vibrant liberal arts and sciences education in the heart of the University of Iowa, combining broad program options with hands-on learning and strong career outcomes.
Target Customer
Prospective undergraduate students and their families, current CLAS students, academic advisors, and career services professionals seeking a liberal arts and sciences education with advising and experiential opportunities.
Key Differentiator
Largest college at the University of Iowa; offers about 70 majors, 75 minors, and 16 certificates; includes the CLAS Core General Education framework and extensive experiential learning and research opportunities within a major research university.
Implementation Timeline
Value is delivered immediately through CLAS Advising, access to the CLAS Core, and experiential learning opportunities upon enrollment; measurable post-graduation outcomes are reported within about one year after graduation.
Pain Points
- 1Navigating a large number of major/minor/certificate options to find the right path
- 2Understanding general education requirements and degree policies
- 3Accessing academic advising and career readiness support
- 4Gaining hands-on research or experiential learning opportunities
Key Features
- 1The CLAS Core General Education program
- 2Academic advising through CLAS Advisors by Major and CLAS Advising
- 3Extensive list of undergraduate majors, minors, and certificates (70 majors, 75 minors, 16 certificates)
- 4Hands-on experiential learning, labs, studios, and opportunities to work directly with faculty
- 5Career support via the Pomerantz Career Center in collaboration with CLAS
- 6Research and news highlighting faculty, student work, and outcomes
Target Customer Industries
Decision Makers
- 1Dean of the College of Liberal Arts and Sciences
- 2Academic Advisor
- 3Director of the Pomerantz Career Center
- 4CLAS Faculty member
Client Results
- 196% of CLAS graduates are employed or continuing their education within one year (source: post-grad survey, summer 2022–spring 2023)
- 2Approximately 90% of employers at UI career fairs are eager to talk with CLAS students (indicative of strong employer engagement)
Competitive Advantages
- 1UI’s largest college with a broad, cross-disciplinary catalog (70 majors, 75 minors, 16 certificates)
- 2Strong emphasis on hands-on research, labs, studios, and classroom experiences with faculty
- 3Structured General Education framework (CLAS Core) to ensure foundational skills
- 4Dedicated career resources and employer engagement via the Pomerantz Career Center
- 5Documented positive outcomes for graduates (high employment/grad-school attainment)
Key Benefits
Additional Product Information
Product Description
A college within the University of Iowa delivering undergraduate liberal arts and sciences education through a diverse set of majors, minors, and certificates, with a core general education framework, experiential learning, advising, and career outcomes.
Target Market
Prospective and current undergraduate students seeking a broad liberal arts and sciences education, plus families and academic/career staff supporting student success.
Unique Value Proposition
As the university’s largest college, CLAS combines extensive academic options (70+ majors, 75 minors, 16 certificates) with a dedicated advising ecosystem, a core general education program, and strong career outcomes rooted in hands-on research and experiential learning.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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