Colossal
Business Profile
Core Value Proposition
Colossal provides an independent online art magazine celebrating visual culture since 2010.
Target Customer
{"Artists, designers, photographers, curators, educators, and art enthusiasts","Readers and subscribers (over 200,000)"}
Key Differentiator
Independent, long-running online publication covering art, craft, design, photography, and the natural world with active community features, events, and opportunities for artists.
Implementation Timeline
Content is published regularly; value is available upon visiting and subscribing, with ongoing new content and updates
Pain Points
- 1Limited access to independent, curator-led coverage of contemporary art across disciplines
- 2Limited exposure and funding opportunities for artists and creatives
- 3Fragmented discovery of visual culture from global voices
Key Features
- 1Editorial coverage across Art, Craft, Design, Photography, Climate, History, and more
- 2Events calendar and workshops
- 3Shop and a membership program (Colossal Member)
- 4RSS feed and email newsletters
- 5Artist opportunities and storytelling (e.g., The Journal) and coverage of external exhibitions and artists
Target Customer Industries
Client Results
- 1Readers gain exposure to a broad spectrum of visual culture; artists gain exposure and opportunities through Colossal's programs and partnerships; readers/creators engage with a large, global community
Competitive Advantages
- 1Established independent publication since 2010 with a global audience
- 2Wide coverage across multiple visual disciplines
- 3Direct opportunities for artists (funding/exposure) via Colossal's platform
- 4Active community with membership, events, and shop
Key Benefits
Additional Product Information
Product Description
Independent online art magazine celebrating contemporary art, craft, photography, and the natural world; features articles, events, a shop, and a membership program
Target Market
Artists, designers, photographers, curators, educators, and art lovers seeking curated visual culture and opportunities in the arts
Unique Value Proposition
Colossal delivers independent, long-running coverage of visual culture across art, craft, photography, and nature, plus community features, events, and opportunities for artists, all in one accessible online platform
Technical Requirements
Requires a web browser with JavaScript enabled for forms; RSS feed available; online signup for membership
Pricing Model
Colossal Membership: $7 per month or $75 per year; content available publicly with membership enhancements
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