Commerce Media Platform

Business Profile

Core Value Proposition

Criteo provides a Commerce Media Platform that helps activate the world's largest set of commerce data to bring richer experiences to consumers.

Target Customer

Marketers, brands, media owners, retailers, agencies, and commerce companies.

Key Differentiator

Criteo uniquely connects brands, retailers, and media owners with commerce intelligence and AI-driven advertising solutions.

Implementation Timeline

The implementation timeline is not specified, but results such as sales growth and improved ROAS indicate value is seen quickly.

Pain Points

1Need for automated acquisition and retention of customers.
2Desire to scale and maximize digital asset monetization.
3Requirement to connect media and commerce with programmatic solutions.

Key Features

1Commerce AI for advanced shopper-like thinking.
2Predictive Bidding for cost-effective advertising.
3Intent-based product recommendations.
4Dynamic creative optimization for personalized ads.
5Retail media solutions for incremental revenue.

Target Customer Industries

Decision Makers

1Chief Marketing Officer
2Media Buyer
3Marketing Manager
4Brand Manager

Client Results

181% Mid-funnel ROAS improvement for Adidas.
2167% Year-over-year sales growth for FreshDirect.
352% Increase in CPMs for Patch Media.

Competitive Advantages

1Access to the largest commerce dataset.
2AI-powered targeting and personalization.
3Integration with 60+ third-party DSPs.
4Comprehensive retail media and performance media solutions.

Key Benefits

1Enhanced customer acquisition and retention.

2Optimized advertising spend through predictive bidding.

3Increased sales and customer lifetime value.

4Personalized ad experiences and dynamic retargeting.

Case Studies & Success Stories

Adidas taps into Commerce Growth

Case #1

Adidas expanded its customer base with an 81% mid-funnel ROAS improvement.

FreshDirect's transition to Criteo's Retail Media Platform

Case #2

FreshDirect saw 167% year-over-year sales growth and 20% increase in reorder page sales.

Patch Media's use of Criteo’s Hashed Email Solution

Case #3

Patch Media achieved a 52% increase in CPMs for addressable inventory.

Additional Product Information

Product Description

Criteo's platform provides digital advertising and monetization solutions that integrate commerce data and AI to optimize marketing outcomes.

Target Market

Brands, retailers, media owners, and agencies seeking to enhance digital advertising and commerce outcomes.

Unique Value Proposition

Criteo combines the largest set of commerce data with AI to drive full-funnel advertising solutions that maximize customer engagement and sales.

Technical Requirements

No specific technical requirements noted.

Pricing Model

Information about pricing is not available.

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