Commerce Media Platform
Business Profile
Core Value Proposition
Criteo provides a Commerce Media Platform that helps activate the world's largest set of commerce data to bring richer experiences to consumers.
Target Customer
Marketers, brands, media owners, retailers, agencies, and commerce companies.
Key Differentiator
Criteo uniquely connects brands, retailers, and media owners with commerce intelligence and AI-driven advertising solutions.
Implementation Timeline
The implementation timeline is not specified, but results such as sales growth and improved ROAS indicate value is seen quickly.
Pain Points
- 1Need for automated acquisition and retention of customers.
- 2Desire to scale and maximize digital asset monetization.
- 3Requirement to connect media and commerce with programmatic solutions.
Key Features
- 1Commerce AI for advanced shopper-like thinking.
- 2Predictive Bidding for cost-effective advertising.
- 3Intent-based product recommendations.
- 4Dynamic creative optimization for personalized ads.
- 5Retail media solutions for incremental revenue.
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer
- 2Media Buyer
- 3Marketing Manager
- 4Brand Manager
Client Results
- 181% Mid-funnel ROAS improvement for Adidas.
- 2167% Year-over-year sales growth for FreshDirect.
- 352% Increase in CPMs for Patch Media.
Competitive Advantages
- 1Access to the largest commerce dataset.
- 2AI-powered targeting and personalization.
- 3Integration with 60+ third-party DSPs.
- 4Comprehensive retail media and performance media solutions.
Key Benefits
Case Studies & Success Stories
Adidas taps into Commerce Growth
Adidas expanded its customer base with an 81% mid-funnel ROAS improvement.
FreshDirect's transition to Criteo's Retail Media Platform
FreshDirect saw 167% year-over-year sales growth and 20% increase in reorder page sales.
Patch Media's use of Criteo’s Hashed Email Solution
Patch Media achieved a 52% increase in CPMs for addressable inventory.
Additional Product Information
Product Description
Criteo's platform provides digital advertising and monetization solutions that integrate commerce data and AI to optimize marketing outcomes.
Target Market
Brands, retailers, media owners, and agencies seeking to enhance digital advertising and commerce outcomes.
Unique Value Proposition
Criteo combines the largest set of commerce data with AI to drive full-funnel advertising solutions that maximize customer engagement and sales.
Technical Requirements
No specific technical requirements noted.
Pricing Model
Information about pricing is not available.
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