Common Sense Education
Business Profile
Core Value Proposition
Common Sense Education provides educators and students with free, research-backed digital citizenship resources, edtech app reviews, and privacy/safety tools to navigate technology in learning and life.
Target Customer
Educators and school staff (K-12), families/parents, and policymakers.
Key Differentiator
Independent nonprofit delivering a comprehensive, evidence-based suite of resources (curriculum, app reviews, AI and privacy tools) plus professional development and policy advocacy, supported by a large educator community and measurable impact.
Implementation Timeline
Not explicitly specified; resources include self-paced courses and ongoing programs available now.
Pain Points
- 1Need for trustworthy, research-backed guidance on media, AI, and digital tech use for kids in learning and at home.
- 2Concerns about student privacy and safe, responsible use of educational technology.
- 3Digital equity and access gaps (internet/connectivity) affecting learning.
Key Features
- 1K-12 Digital Citizenship Curriculum (free) and digital literacy resources for teachers and students.
- 2EdTech app and content reviews to help families and educators choose high-quality, age-appropriate media.
- 3AI literacy resources and guidance for teachers (AI Basics, PD offerings).
- 4Privacy Program and privacy ratings/reviews for edtech tools.
- 5Professional development (self-paced courses, badges) and family engagement resources.
Target Customer Industries
Decision Makers
- 1Elementary School Teacher
Client Results
- 11.4 million educators served with digital literacy curriculum resources.
- 2124 million households reached through impact programs.
- 3Over $80 billion secured for communities to connect homes, schools, and communities to high-speed internet.
Competitive Advantages
- 1Independent nonprofit with research-backed guidance and independent ratings (including privacy ratings).
- 2Large, global educator community and widespread adoption (used in all 50 states and internationally).
- 3Combination of curriculum, edtech reviews, AI resources, privacy tools, and policy advocacy in one platform.
Key Benefits
Case Studies & Success Stories
Nationwide reach and educator adoption of Common Sense Education
1.4 million educators served with digital literacy resources; the curriculum is used in all 50 states and around the world, with a broad catalog of reviews and materials.
Privacy and policy advocacy impact
Advocated for federal privacy updates (COPPA modernization, SOPIPA) and helped pass the California Consumer Privacy Act; built the largest library of privacy ratings for edtech tools.
Digital equity and broadband access initiatives
Campaigns and partnerships (GetMyInternet.org) contributed to policy actions and funding opportunities (e.g., American Rescue Plan and Infrastructure Investment and Jobs Act) to expand connectivity for families and schools.
Additional Product Information
Product Description
Common Sense Education provides educators and students with resources to harness technology for learning and life, including a free K–12 digital citizenship curriculum, edtech reviews, AI literacy resources, and privacy/safety tools.
Target Market
K–12 schools and districts, educators, families, and policymakers seeking digital literacy, safe tech use, and privacy protections.
Unique Value Proposition
Independent, research-based education platform combining curriculum, product reviews, AI and privacy resources, and advocacy to support safe, healthy, and equitable use of technology in education and at home.
Technical Requirements
Access resources via Common Sense Education website; create a free account to access all resources; resources include self-paced courses and digital materials.
Pricing Model
Most resources appear to be free; membership exists to support independent work (membership purchases fund the organization), but explicit pricing is not detailed in the content.
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