Compass by March of Dimes

Business Profile

Core Value Proposition

March of Dimes provides a comprehensive ecosystem of research, education, advocacy, and family support to improve the health of moms and babies.

Target Customer

{"Expectant parents","Families and caregivers","NICU families","Healthcare professionals","Policymakers and advocates","Researchers"}

Key Differentiator

A nationwide nonprofit that combines research funding, policy advocacy, education, and direct family support programs (e.g., NICU Family Support, Healthy Babies are Worth the Wait, Becoming a Mom/Comenzando bien, Compass app) to address maternal and infant health across pregnancy, birth, NICU, and postpartum.

Implementation Timeline

Not specified in the provided content

Pain Points

1Preventable maternal health risks and death
2Preventable preterm birth and infant death
3Gaps in health equity and access to information/resources for diverse communities

Key Features

1NICU Family Support: education for NICU families, family-centered care training for hospital staff, and resources to improve the patient/family experience
2Compass by March of Dimes: a mobile app supporting parents from pregnancy through postpartum with answers, resources, and compassion
3Prematurity Cost Estimator: a tool to calculate the costs associated with premature birth for businesses
4Becoming a Mom/Comenzando bien: prenatal education and resources
5Healthy Babies are Worth the Wait and related educational resources produced and regularly reviewed by clinicians

Target Customer Industries

Decision Makers

1Chief Medical and Health Officer

Client Results

1Advocated for 106 pieces of state legislation to improve maternal and infant health
2Invested $6.5 million in innovative research to improve outcomes for moms and babies
34 million babies are born every year, and they all receive lifesaving newborn screening

Competitive Advantages

1Integrated, multi-faceted approach combining research, education, advocacy, and direct family support
2Resources and materials produced by clinicians (doctors, nurses, health educators) and available in multiple formats (print, video, online education)
3Dedicated programs addressing prenatal through postpartum needs (including NICU support and community resources)
4Mobile app (Compass) to guide families through pregnancy to postpartum with accessible resources

Key Benefits

1Access to evidence-based educational materials produced or reviewed by clinicians

2Resources and learning opportunities for families and health professionals

3Support programs like NICU Family Support and Becoming a Mom/Comenzando bien

4Tools and apps (Compass) to guide families through pregnancy and postpartum

5Policy advocacy and research funding to advance maternal and infant health outcomes

Case Studies & Success Stories

Meet the Chen family

Case #1

Jen Chen discusses infertility and the sense of not being alone, highlighting the challenges couples face and the community support available.

Meet the Kilgore family

Case #2

Dani Kilgore’s journey through miscarriage, subsequent pregnancy, and a preterm birth at 28 weeks illustrates the emotional and medical challenges families encounter.

Meet the Wilton Family

Case #3

A couple’s journey through not going to term and navigating preterm birth highlights the realities many families face.

Meet the Dispo-Kleins

Case #4

Diane and Aaron’s pregnancy journey is described as filled with heartbreaks and setbacks, underscoring the complexity of pregnancy outcomes.

Meet Vania Biglefthand

Case #5

Access to care challenges encountered on the path to building a family are shared to illustrate barriers to care.

Meet the Wells-Williams Family

Case #6

A family story under the theme of Love is Love, showcasing diverse experiences within pregnancy and family building.

Additional Product Information

Product Description

Compass by March of Dimes is an app that supports parents in their journey from pregnancy through postpartum by providing answers, resources, and compassion at every step.

Target Market

Expectant parents, families (including NICU families), and healthcare professionals seeking pregnancy, birth, and postnatal resources and support

Unique Value Proposition

A nationwide nonprofit offering an integrated suite of evidence-based resources, education, advocacy, and direct family support to improve maternal and infant health outcomes across pregnancy, birth, and beyond.

Technical Requirements

Compass app is available; no additional technical requirements specified in the content

Pricing Model

Not specified in the content; organization highlights donations and fundraising as part of its support model

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