Compass by March of Dimes
Business Profile
Core Value Proposition
March of Dimes provides a comprehensive ecosystem of research, education, advocacy, and family support to improve the health of moms and babies.
Target Customer
{"Expectant parents","Families and caregivers","NICU families","Healthcare professionals","Policymakers and advocates","Researchers"}
Key Differentiator
A nationwide nonprofit that combines research funding, policy advocacy, education, and direct family support programs (e.g., NICU Family Support, Healthy Babies are Worth the Wait, Becoming a Mom/Comenzando bien, Compass app) to address maternal and infant health across pregnancy, birth, NICU, and postpartum.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Preventable maternal health risks and death
- 2Preventable preterm birth and infant death
- 3Gaps in health equity and access to information/resources for diverse communities
Key Features
- 1NICU Family Support: education for NICU families, family-centered care training for hospital staff, and resources to improve the patient/family experience
- 2Compass by March of Dimes: a mobile app supporting parents from pregnancy through postpartum with answers, resources, and compassion
- 3Prematurity Cost Estimator: a tool to calculate the costs associated with premature birth for businesses
- 4Becoming a Mom/Comenzando bien: prenatal education and resources
- 5Healthy Babies are Worth the Wait and related educational resources produced and regularly reviewed by clinicians
Target Customer Industries
Decision Makers
- 1Chief Medical and Health Officer
Client Results
- 1Advocated for 106 pieces of state legislation to improve maternal and infant health
- 2Invested $6.5 million in innovative research to improve outcomes for moms and babies
- 34 million babies are born every year, and they all receive lifesaving newborn screening
Competitive Advantages
- 1Integrated, multi-faceted approach combining research, education, advocacy, and direct family support
- 2Resources and materials produced by clinicians (doctors, nurses, health educators) and available in multiple formats (print, video, online education)
- 3Dedicated programs addressing prenatal through postpartum needs (including NICU support and community resources)
- 4Mobile app (Compass) to guide families through pregnancy to postpartum with accessible resources
Key Benefits
Case Studies & Success Stories
Meet the Chen family
Jen Chen discusses infertility and the sense of not being alone, highlighting the challenges couples face and the community support available.
Meet the Kilgore family
Dani Kilgore’s journey through miscarriage, subsequent pregnancy, and a preterm birth at 28 weeks illustrates the emotional and medical challenges families encounter.
Meet the Wilton Family
A couple’s journey through not going to term and navigating preterm birth highlights the realities many families face.
Meet the Dispo-Kleins
Diane and Aaron’s pregnancy journey is described as filled with heartbreaks and setbacks, underscoring the complexity of pregnancy outcomes.
Meet Vania Biglefthand
Access to care challenges encountered on the path to building a family are shared to illustrate barriers to care.
Meet the Wells-Williams Family
A family story under the theme of Love is Love, showcasing diverse experiences within pregnancy and family building.
Additional Product Information
Product Description
Compass by March of Dimes is an app that supports parents in their journey from pregnancy through postpartum by providing answers, resources, and compassion at every step.
Target Market
Expectant parents, families (including NICU families), and healthcare professionals seeking pregnancy, birth, and postnatal resources and support
Unique Value Proposition
A nationwide nonprofit offering an integrated suite of evidence-based resources, education, advocacy, and direct family support to improve maternal and infant health outcomes across pregnancy, birth, and beyond.
Technical Requirements
Compass app is available; no additional technical requirements specified in the content
Pricing Model
Not specified in the content; organization highlights donations and fundraising as part of its support model
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