Connexity
Business Profile
Core Value Proposition
Connexity provides a performance marketing platform that delivers incremental sales and new customers on the open web with guaranteed ROAS or COS targets.
Target Customer
{"Retailers (including top IR50 retailers and other e-commerce brands)","Publishers/Content creators monetizing commerce"}
Key Differentiator
{"Guaranteed performance with ROAS/COS targets for campaigns","Incremental placements exclusive to Connexity and direct integrations with traffic sources","Access to a vast inventory (nearly 1 billion product offers across 500+ categories)","Product Key monetization toolkit (links, APIs, widgets, feed ingestion, structured data)","Fast net-45 payments and dynamic pricing to reward performance"}
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Difficulty generating incremental sales and acquiring new customers in a crowded open-web environment
- 2Uncertainty around achieving guaranteed ROAS or COS without sacrificing spend efficiency
- 3Complex monetization and management across multiple publishers and traffic sources
Key Features
- 1Guaranteed incremental performance with ROAS or COS targets
- 2Access to multiple channels: Social Commerce, Search Shopping Ads, Mobile Shopping Ads, Dynamic Product Ads, Commerce Content
- 3Publisher monetization with CPC/CPA models, near 1 billion offers, and dynamic pricing based on performance
- 4Product Key monetization toolkit: Links, Scripts, APIs, Widgets, Feed Ingestion, structured data
- 5Direct retailer relationships and custom integrations enabling exclusive inventory opportunities on Connexity
Target Customer Industries
Client Results
- 1Scale incremental sales; Connexity reports $5B in new sales annually to top retailers
- 2Access to incremental opportunities and new customers via guaranteed performance
- 3Social Commerce channels can deliver up to 2x the new customer wins vs other channels
- 4Mobile Shopping Ads claim: exclusive placements and up to $1B in new sales annually
- 5Publisher monetization outcomes include CPC or CPA payouts and faster Net-45 payments
Competitive Advantages
- 1Guaranteed performance guarantees to meet or exceed ROAS/COS goals
- 2Incremental placements and exclusive inventory available only through Connexity
- 3Direct relationships with traffic sources enable scalable opportunities
- 4Large catalog of offers and product data for monetization (nearly 1B offers)
- 5Product Key suite and automation tools for scalable content monetization
- 6Faster payments and performance-based pricing (CPC/CPA) tied to results
Key Benefits
Case Studies & Success Stories
Boosting New Customer Growth with Bombas
Case study highlighting growth in new customer acquisition for Bombas.
Uncapped CPC Budget Overdelivers for Adam & Eve
Case study showing CPC budget enabling stronger new customer acquisition.
Optimized CPC Wins New Customers for Thompson Cigar
Case study demonstrating CPC optimization resulting in new customers.
MPB Scaled Profitable Growth and Drove High-Quality Traffic with Connexity
MPB increased monthly orders by 300% and improved traffic quality.
How AliExpress Drove 808% ROAS and Expanded its European Footprint with Connexity
AliExpress case illustrating ROAS gains and regional expansion.
How Secret Sales Achieved an 1100% ROAS with a Guaranteed COS% with Connexity
Case study showing ROAS gains under a COS guarantee.
Connexity × Sobrico Case Study
Sobrico case detailing Connexity collaboration and outcomes.
Additional Product Information
Product Description
Connexity is a performance marketing platform that drives incremental sales and new customers for retailers on the open web, while providing monetization opportunities for publishers through CPC/CPA partnerships, a broad product offer inventory, and a set of tools (Product Key) to scale content monetization.
Target Market
Retailers seeking incremental sales and guaranteed performance; Publishers seeking monetization of commerce content
Unique Value Proposition
Guaranteed incremental performance on the open web through exclusive placements and direct retailer traffic-source integrations, plus a scalable monetization framework for publishers and access to nearly 1B offers, supported by Product Key tools and dynamic pricing.
Technical Requirements
APIs, Widgets, scripts, and feed ingestion for product data; Structured data access to power rich shopping experiences
Pricing Model
CPC or CPA monetization for publishers; dynamic pricing based on performance; direct management of retailer campaigns; Net-45 payments
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