Connexity

Business Profile

Core Value Proposition

Connexity provides a performance marketing platform that delivers incremental sales and new customers on the open web with guaranteed ROAS or COS targets.

Target Customer

{"Retailers (including top IR50 retailers and other e-commerce brands)","Publishers/Content creators monetizing commerce"}

Key Differentiator

{"Guaranteed performance with ROAS/COS targets for campaigns","Incremental placements exclusive to Connexity and direct integrations with traffic sources","Access to a vast inventory (nearly 1 billion product offers across 500+ categories)","Product Key monetization toolkit (links, APIs, widgets, feed ingestion, structured data)","Fast net-45 payments and dynamic pricing to reward performance"}

Implementation Timeline

Not specified in the provided content

Pain Points

1Difficulty generating incremental sales and acquiring new customers in a crowded open-web environment
2Uncertainty around achieving guaranteed ROAS or COS without sacrificing spend efficiency
3Complex monetization and management across multiple publishers and traffic sources

Key Features

1Guaranteed incremental performance with ROAS or COS targets
2Access to multiple channels: Social Commerce, Search Shopping Ads, Mobile Shopping Ads, Dynamic Product Ads, Commerce Content
3Publisher monetization with CPC/CPA models, near 1 billion offers, and dynamic pricing based on performance
4Product Key monetization toolkit: Links, Scripts, APIs, Widgets, Feed Ingestion, structured data
5Direct retailer relationships and custom integrations enabling exclusive inventory opportunities on Connexity

Target Customer Industries

Client Results

1Scale incremental sales; Connexity reports $5B in new sales annually to top retailers
2Access to incremental opportunities and new customers via guaranteed performance
3Social Commerce channels can deliver up to 2x the new customer wins vs other channels
4Mobile Shopping Ads claim: exclusive placements and up to $1B in new sales annually
5Publisher monetization outcomes include CPC or CPA payouts and faster Net-45 payments

Competitive Advantages

1Guaranteed performance guarantees to meet or exceed ROAS/COS goals
2Incremental placements and exclusive inventory available only through Connexity
3Direct relationships with traffic sources enable scalable opportunities
4Large catalog of offers and product data for monetization (nearly 1B offers)
5Product Key suite and automation tools for scalable content monetization
6Faster payments and performance-based pricing (CPC/CPA) tied to results

Key Benefits

1Incremental sales and new customers

2Guaranteed ROAS/COS performance

3Exclusive placements and direct traffic-source integrations

4Large catalog of product offers and rich product data

5Robust monetization options for publishers (CPC/CPA) with faster payments

Case Studies & Success Stories

Boosting New Customer Growth with Bombas

Case #1

Case study highlighting growth in new customer acquisition for Bombas.

Uncapped CPC Budget Overdelivers for Adam & Eve

Case #2

Case study showing CPC budget enabling stronger new customer acquisition.

Optimized CPC Wins New Customers for Thompson Cigar

Case #3

Case study demonstrating CPC optimization resulting in new customers.

MPB Scaled Profitable Growth and Drove High-Quality Traffic with Connexity

Case #4

MPB increased monthly orders by 300% and improved traffic quality.

How AliExpress Drove 808% ROAS and Expanded its European Footprint with Connexity

Case #5

AliExpress case illustrating ROAS gains and regional expansion.

How Secret Sales Achieved an 1100% ROAS with a Guaranteed COS% with Connexity

Case #6

Case study showing ROAS gains under a COS guarantee.

Connexity × Sobrico Case Study

Case #7

Sobrico case detailing Connexity collaboration and outcomes.

Additional Product Information

Product Description

Connexity is a performance marketing platform that drives incremental sales and new customers for retailers on the open web, while providing monetization opportunities for publishers through CPC/CPA partnerships, a broad product offer inventory, and a set of tools (Product Key) to scale content monetization.

Target Market

Retailers seeking incremental sales and guaranteed performance; Publishers seeking monetization of commerce content

Unique Value Proposition

Guaranteed incremental performance on the open web through exclusive placements and direct retailer traffic-source integrations, plus a scalable monetization framework for publishers and access to nearly 1B offers, supported by Product Key tools and dynamic pricing.

Technical Requirements

APIs, Widgets, scripts, and feed ingestion for product data; Structured data access to power rich shopping experiences

Pricing Model

CPC or CPA monetization for publishers; dynamic pricing based on performance; direct management of retailer campaigns; Net-45 payments

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