Content Credentials

Business Profile

Core Value Proposition

Content Credentials provides an open technical standard for publishers, creators and consumers to establish the origin and edits of digital content.

Target Customer

Publishers, content creators, news media, policymakers, and digital platforms/consumers

Key Differentiator

An open, global standard (Content Credentials) with cryptographically signed provenance data embedded in media, supported by a formal Conformance Program and an official Trust List to ensure trust and interoperability across products and platforms; supports offline signing and durable credentials

Implementation Timeline

The Conformance Program and official Trust List aim to advance through 2025, with a transition plan: through December 31, 2025 the Interim Trust List remains active; January 1, 2026 the ITL is frozen and legacy certificates expire over time; migration to the 2.x specification and official Trust List is encouraged.

Pain Points

1Difficulty verifying the authenticity and origin of digital media across platforms
2Rising concern about content generated or edited by AI and the need to show provenance
3Lack of a single, open standard for tracing content provenance and ensuring interoperability

Key Features

1Content Credentials data model that captures provenance and edits of digital content
2Conformance Program to ensure generator/validator products meet security and interoperability requirements
3C2PA Trust List of trusted Certification Authorities for issuing signing certificates
4Interoperability with standard metadata formats like IPTC, XMP, and EXIF
5Support for offline workflows and device attestation, including signing without internet connectivity

Target Customer Industries

Client Results

1Increased transparency and trust in digital content through verifiable provenance
2Interoperability across tools and platforms due to an open, global standard
3Higher assurance of content authenticity for consumers, publishers and regulators

Competitive Advantages

1Open, royalty-free standard that anyone can implement
2Tamper-evident, cryptographically signed provenance data traveling with content
3Interoperability with existing metadata standards (IPTC, XMP, EXIF)
4Conformance program provides governance, security requirements, and validated trust
5Offline capability and device attestation supported, expanding use cases

Key Benefits

1Tamper-evident provenance and cryptographic verification

2Interoperability with IPTC/XMP/EXIF and existing workflows

3Open, royalty-free licensing and governance that supports global adoption

4Offline signing and device attestation capabilities

5Structured path to trusted adoption via Conformance Program and Trust List

Additional Product Information

Product Description

An open standard for content provenance and authenticity that enables publishers, creators and consumers to establish the origin and history of digital media, with cryptographic guarantees and a governance framework including a Conformance Program and Trust List

Target Market

Publishers, content creators, media organizations, policymakers, digital platforms and verification tools

Unique Value Proposition

Provides a globally open, cryptographically verifiable provenance system for digital content, backed by formal governance (Conformance Program and Trust List) and broad interoperability with existing metadata standards

Technical Requirements

Implementation requires adherence to the Content Credentials specification, participation in the Conformance Program for generator/validator products, and reliance on Certifying Authorities listed on the C2PA Trust List; cryptographic hashes, X.509 certificates and digital signatures are used

Pricing Model

No license fees to use the specification (royalty-free); certificate costs vary by Certification Authority and assurance level

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