Cool Green Science
Business Profile
Core Value Proposition
Cool Green Science provides conservation science stories, field reporting, and science communication from The Nature Conservancy to engage and educate readers.
Target Customer
{"Readers interested in conservation science","Educators","Researchers","Policymakers","Journalists","Donors/Supporters"}
Key Differentiator
Direct access to Nature Conservancy scientists and on-the-ground field reporting, guided by experienced editors, with a strong emphasis on storytelling that connects research to real-world conservation outcomes.
Implementation Timeline
Content is published regularly with value realized immediately upon reading new articles; weekly updates via the newsletter.
Pain Points
- 1Difficulty communicating complex conservation science to a broad audience
- 2Limited access to up-to-date field reporting and behind-the-scenes science
- 3Need for credible, story-driven coverage of climate change and biodiversity loss
Key Features
- 1Storytelling about conservation science from The Nature Conservancy
- 2From the Field and other science-focused content
- 3Editorial leadership including named editors (Editor-in-Chief, Deputy Editor, Managing Editor)
- 4The Cool Green Science Newsletter
- 5Structured sections and topics such as Our Science, Places We Work, Rivers + Reconnection, All About Wildlife
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
- 2Deputy Editor
- 3Managing Editor
Client Results
- 1Increased awareness and understanding of conservation science topics
- 2Regular engagement through a weekly newsletter
- 3Access to field-based insights and case studies
Competitive Advantages
- 1Credible conservation science content associated with The Nature Conservancy
- 2On-the-ground field reporting and diverse topics
- 3Editorial credibility and leadership from experienced editors
- 4Free access to articles with optional newsletter subscription
Key Benefits
Case Studies & Success Stories
A Search for the Cassia Crossbill, Idaho’s Endemic Bird
Exploration of the crossbill shaped by lodgepole pine 'islands' and an absence of squirrels, illustrating habitat and conservation dynamics.
Rwanda’s Mountain Gorillas: Culture and Community-Centered Conservation
Cyusa Rio Dasilva’s experiences studying mountain gorillas in Rwanda, highlighting community-centered conservation and collaboration with National Geographic Society & TNC.
Breakfast with the Resplendent Quetzal
Field journey to find Guatemala’s national bird amid cloud forest environments.
Camera Trap Chronicles: Up Close With Snow Leopards
Footage from Mongolia depicting snow leopards in the wild, including scent marking and vocalizing.
Conservation Science Maximizing Climate Returns: Albedo Accounting for Smarter Carbon Investments
New research on the albedo effect and how forest restoration projects can contribute to cooling the Earth.
Additional Product Information
Product Description
The conservation science blog of The Nature Conservancy, delivering science stories, field reporting, and briefings from TNC scientists.
Target Market
Readers, educators, researchers, policymakers, journalists, and donors interested in conservation science and climate-biodiversity topics.
Unique Value Proposition
A credible, field-based, story-driven platform that communicates conservation science directly from The Nature Conservancy’s scientists, supplemented by editors and newsletters.
Technical Requirements
N/A
Pricing Model
Free access to articles; newsletter subscription available, pricing not specified.
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