Corning Museum of Glass
Business Profile
Core Value Proposition
Corning Museum of Glass provides a comprehensive glass-focused museum experience featuring exhibitions, live demos, hands-on glassmaking through The Studio, and access to the Rakow Research Library.
Target Customer
{"General public","Families with kids","Educators","Students and researchers","Artists and glassmakers","Museum/arts supporters and members"}
Key Differentiator
The world's largest space dedicated to the display of contemporary art and design in glass, and the Rakow Research Library described as the world’s foremost library on glass and glassmaking.
Implementation Timeline
Value available immediately through admission, tickets, and ongoing programs; regular events, classes, and exhibitions are listed as ongoing opportunities
Pain Points
- 1Need broad access to glass art history, education, and contemporary glass design in one place
- 2Desire for family-friendly, hands-on learning experiences with glass
- 3Need reliable educational resources and scholarly materials about glassmaking
Key Features
- 1Exhibitions & Galleries showcasing 3500 years of glass history and contemporary glass art
- 2The Studio with classes, residencies, scholarships, and rentals for artists and students
- 3Live demos including hot glass and flameworking demonstrations
- 4Rakow Research Library with resources for educators, researchers, and scholars
- 5Kids & Family programs, free admission for children 17 and under, educational events
Target Customer Industries
Client Results
- 1Global reach and impact with the aim to inspire millions to see glass in a new light
Competitive Advantages
- 1Unparalleled scale and scope in glass-focused exhibitions and education
- 2Combination of a major art/design museum with a premier research library
- 3Hands-on learning through The Studio and live glassmaking demonstrations
- 4Family-friendly policy (free admission for kids 17 and under) and membership benefits
- 5Diverse offerings across exhibitions, education, research, and retail shops
Key Benefits
Additional Product Information
Product Description
A museum dedicated to glass art, history, and education, featuring extensive galleries, a world-class research library (Rakow Library), hands-on glassmaking studios, artist residencies, and family-friendly programs.
Target Market
{"Public visitors and tourists","Families and children","Educators and schools","Researchers and scholars","Artists and glassmakers","Museum supporters and members"}
Unique Value Proposition
The premier glass-focused museum combining expansive glass collections and contemporary display space with a world-class research library and hands-on glassmaking education, all accessible to the public.
Pricing Model
Ticket-based admission with free admission for children 17 and under; membership offers discounts and benefits; tickets and reservations can be made online
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