Cover Your Tracks

Business Profile

Core Value Proposition

Cover Your Tracks provides users with visibility into how trackers view their browser and tests protection against tracking and fingerprinting.

Target Customer

{"General internet users concerned about privacy","Individuals who want to understand and defend against browser fingerprinting and online tracking"}

Key Differentiator

A dual-purpose tool that assesses both browser fingerprinting uniqueness and the effectiveness of tracker blockers, backed by anonymous data collection and ongoing research since the Panopticlick era.

Implementation Timeline

Not specified in content

Pain Points

1Browser configurations can be uniquely identifying to trackers via fingerprinting
2Tracker blockers may not block all tracking techniques
3Do Not Track signals are often ignored by websites, and incognito mode does not fully protect against fingerprinting

Key Features

1Test Your Browser to see protection against tracking and fingerprinting
2Anonymous data collection for research and comparison
3Reports detailing the browser’s fingerprint characteristics and protection level
4Educational content explaining how fingerprinting works and how to defend against it
5Guidance on practical protections (blockers, JavaScript controls, fingerprint-resistant browsers)

Target Customer Industries

Client Results

1Uniqueness score indicating how easily identifiable the user's browser is
2Report on tracker protections and how the browser appears to trackers
3Anonymous data contributes to broader research on tracking techniques

Competitive Advantages

1Dual focus on both browser fingerprinting and tracker-blocker effectiveness
2Uses simulated tracking domains to test blockers and protection
3Anonymous data collection supports research while protecting user identity
4Helps users compare protection methods and understand practical trade-offs
5Connected to privacy tools and recommendations (Privacy Badger, Disconnect, NoScript; Tor/Brave guidance)

Key Benefits

1Understand how your browser can be uniquely identified

2Evaluate how well tracker-blocking protections work

3Learn practical steps to reduce tracking risk

4Receive a personalized report and a fingerprinting uniqueness score

Additional Product Information

Product Description

A project from the Electronic Frontier Foundation that helps users understand how trackers view their browser, test protection against tracking and fingerprinting, and learn about fingerprinting through practical guidance and research.

Target Market

General internet users seeking privacy and researchers studying online tracking

Unique Value Proposition

A dual-purpose, privacy-focused testing platform that measures browser fingerprinting uniqueness and tester blocker effectiveness, while contributing anonymous data to ongoing research.

Technical Requirements

Not specified

Pricing Model

Not specified

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