Craftsy

Business Profile

Core Value Proposition

Craftsy provides unlimited crafting videos, classes, patterns, and related resources to help makers learn, create and grow their skills.

Target Customer

Creative makers and crafters seeking online education and patterns; beginners to advanced hobbyists looking to learn at their own pace and complete projects.

Key Differentiator

Integrated platform offering a combination of video classes, downloadable patterns, live events, and a patterns library, with ongoing new content and premium memberships (Premium and GOLD).

Implementation Timeline

{"Instant access upon signup for membership","Continuous value with monthly additions of new classes and patterns"}

Pain Points

1Need centralized access to diverse, craft-focused instructional content in one place.
2Desire to learn at your own pace with content accessible on multiple devices.
3Need for downloadable patterns and project resources alongside instructional videos.

Key Features

1Unlimited crafting videos across 20+ categories
2Downloadable patterns library (included with Premium and GOLD memberships)
3Live events, live tutorials, Craftsy Chats, premium live events, CraftsyTV
4New classes and patterns added regularly
5Content accessible on any device with self-paced learning

Target Customer Industries

Client Results

1Skill development across various crafts (quilting, sewing, knitting, cake decorating, cooking, drawing, painting, etc.)
2Ability to complete projects using step-by-step video guidance and patterns
3Access to premium content and live events for advanced learning

Competitive Advantages

1All-in-one platform combining video classes, patterns, and live events
2Flexible, self-paced learning with content available on multiple devices
3Accessible introductory pricing for new members and no long-term commitment
4Premium and GOLD memberships provide access to exclusive patterns and content

Key Benefits

1Extensive video library across multiple crafts

2Downloadable patterns included with Premium and GOLD memberships

3Regularly updated content and live events

4Learn at your own pace on any device

5Affordable introductory pricing for new members

Additional Product Information

Product Description

An online resource for makers offering crafting classes, a downloadable patterns library, live events, and related resources to help users learn new skills and complete projects.

Target Market

Craft enthusiasts and makers seeking online education, patterns, and community-based learning.

Unique Value Proposition

A comprehensive, category-spanning crafting education platform that combines instructional videos, downloadable patterns, and live events with flexible membership options.

Technical Requirements

Content accessible on any device; platform emphasizes self-paced learning and online access; cookies/privacy notices present on site

Pricing Model

Subscription-based membership; promotional price of $1.49 for the first year for new members; cancel anytime as part of membership offers

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