Credo Clean Standard

Business Profile

Core Value Proposition

Credo Beauty provides a vetted clean beauty shopping experience with a large selection of products, guaranteed by the Credo Clean Standard.

Target Customer

Consumers seeking clean skincare, makeup, hair care, fragrance, and wellness products; shoppers interested in vegan minis & travel sizes; customers who want brands exclusive to Credo and educational content about clean beauty.

Key Differentiator

Key differentiators include the Credo Clean Standard product vetting, The Dirty List, Pact packaging for recycling, fragrance transparency requirements, and educational content via the Credo Journal, plus exclusive brands and vegan minis available Only at Credo.

Implementation Timeline

Not specified

Pain Points

1Lack of clear safety and ingredient transparency in beauty products prior to purchase
2Packaging waste and limited recycling options in the beauty industry
3Fragrance transparency often not required by law, leading to unknown ingredients

Key Features

1Credo Clean Standard product vetting ensuring high safety and ingredient standards
2The Dirty List™ highlighting products that do not meet Credo’s standards
3Pact packaging collection program to tackle beauty packaging waste and recycling
4Fragrance transparency requirements and category disclosures for brands
5Credo Journal with educational content on clean beauty and related topics
6Rewards program (Inner Glow Club) for earning points on purchases
7Wide assortment across categories including vegan minis & travel size and exclusive brands

Target Customer Industries

Client Results

1Not specified in content

Competitive Advantages

1Rigorous vetting standard (Credo Clean Standard) for safe, clean products
2Focus on packaging sustainability through Pact program
3Fragrance transparency in a space with limited regulatory requirements
4Extensive, diverse catalog including exclusive brands and vegan minis
5Educational resources via Credo Journal to help customers make informed choices

Key Benefits

1Assured product safety and ingredient transparency

2Reduced packaging waste through recycling initiatives

3Access to a large, curated selection of clean beauty products

4Educational resources to help consumers make informed decisions

5Rewards and promotions (free shipping thresholds, gifts with purchase)

Additional Product Information

Product Description

A vetting standard for clean beauty products that ensures safety, ingredient transparency, and adherence to Credo’s criteria; complemented by the Pact packaging initiative and educational content.

Target Market

Clean beauty shoppers seeking safe skincare, makeup, hair care, fragrance, and wellness products; consumers desiring vegan minis, exclusive brands, and transparent ingredient information.

Unique Value Proposition

Credo Beauty combines rigorous product vetting (Credo Clean Standard), fragrance transparency, sustainable packaging (Pact), and education (Credo Journal) to provide a trusted, comprehensive clean beauty shopping experience with access to exclusive brands.

Technical Requirements

Not specified

Pricing Model

{"Free shipping on orders over $35","Auto-replenishment discounts (10% off first auto-replenishment; 5% off recurring orders; 10% off with 3+ items)"}

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