Crossy Road
Business Profile
Core Value Proposition
Crossy Road provides an 8-bit endless arcade hopper experience where players collect custom characters and navigate across roads, railways, rivers and more.
Target Customer
Casual mobile gamers seeking quick, pick-up-and-play arcade gameplay; content creators and brands interested in collaborations; users engaged by a large global community (Discord) and ongoing updates.
Key Differentiator
An 8-bit endless arcade hopper with procedurally generated levels and a large library of characters, plus an active creator/brand collaboration ecosystem.
Implementation Timeline
Not specified in content; value appears through ongoing updates and new world releases
Pain Points
- 1Need for fresh, continually updated content and new worlds to keep the game engaging.
- 2Desire for easy-to-learn but challenging gameplay that remains entertaining across sessions.
- 3Opportunities for creators and brands to collaborate and reach a large audience.
Key Features
- 1Collect custom characters
- 2Navigate through diverse environments (freeways, railways, rivers, airports, etc.)
- 3Procedurally generated levels for endless replayability
- 4Regular content updates and new worlds
- 5Crossy Road+ and Crossy Road Castle variants and opportunities for brand/creator collaborations
Target Customer Industries
Decision Makers
- 1Brand Partnerships Manager
- 2Marketing Manager
- 3Creator Relations Manager
Client Results
- 1350 million+ players worldwide
- 2330 million+ downloads
- 3Regular updates and new worlds engaging a large audience
Competitive Advantages
- 1Large, global audience with high reach (millions of players/downloads)
- 2Endless replayability due to procedurally generated levels
- 3Easy to learn, hard to master gameplay
- 4Regular content updates and new worlds keep the experience fresh
- 5Creator-friendly collaborations and brand materials, with a safeguarded music license
Key Benefits
Additional Product Information
Product Description
Crossy Road is the 8-bit endless arcade hopper game where players collect custom characters and navigate freeways, railroads, rivers and more.
Target Market
Casual mobile gamers and content creators/brand partners seeking collaborations
Unique Value Proposition
An 8-bit endless arcade hopper with a vast character library, procedurally generated levels, and an active creator/brand collaboration ecosystem
Technical Requirements
Not specified in content
Pricing Model
Not specified
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