Crowd Supply Platform
Business Profile
Core Value Proposition
Crowd Supply provides a curated, full-service crowdfunding and incubation platform for hardware creators, delivering end-to-end campaign management, fulfillment, and ongoing distribution.
Target Customer
Hardware creators, engineers, startups, and makers seeking to crowdfund hardware projects and ensure post-campaign fulfillment
Key Differentiator
End-to-end open hardware crowdfunding with non-equity funding, built-in matching funds, and lifelong distribution, plus rigorous project vetting and a pro-user-right covenant, all supported by global logistics via Mouser Electronics
Implementation Timeline
Not specified in content
Pain Points
- 1Need for funding and post-campaign distribution for hardware projects
- 2Heavy operational burden (payments, accounting, shipping, compliance, returns)
- 3Trust and risk concerns around crowdfunded hardware (risk of scams, late delivery, etc.)
Key Features
- 1End-to-end campaign launch and management
- 2Matching Funds: Crowd Supply places its own orders amounting to roughly 50-100% of total raised
- 3Ongoing distribution and global fulfillment (via Mouser Electronics)
- 4Fulfillment and logistics, including warehousing, import/export, taxes, and returns
- 5Media production, copywriting, component sourcing, risk mitigation, and customer support
- 6Rigorous project vetting with a policy of rejecting nearly 90% of applications
- 7Community access (425,000 registered users; 110,000 newsletter subscribers) and events
Target Customer Industries
Client Results
- 1Over 90% of projects launched on Crowd Supply successfully reach their funding goals
- 2100% of funded projects delivered to backers (or are on track to do so)
- 3Global fulfillment and logistics support through Mouser Electronics enabling worldwide shipping
- 4High-profile project outcomes (examples shown include large funding amounts raised for projects like SlimeVR, Watchy, Discovery Dish, etc.)
Competitive Advantages
- 1Comprehensive, end-to-end platform: funding, marketing, fulfillment, and post-campaign distribution
- 2Non-equity funding model with a typical 12% revenue share
- 3Matching Funds to boost early sales and campaign momentum
- 4Global fulfillment capabilities via a trusted partner (Mouser Electronics)
- 5Thorough project vetting and a strong trust framework (no scam history)
- 6Active community and media reach, plus events (e.g., Teardown) to support projects
Key Benefits
Case Studies & Success Stories
Novena Open Hardware Project
Andrew 'bunnie' Huang and Sean Cross described Crowd Supply as a true partner that made launching Novena surprisingly painless.
ANAVI Technology Open Source Projects
Leon Anavi, founder of ANAVI Technology, stated that Crowd Supply truly values open source hardware and principles and has helped launch open source projects from keyboards to gardening tools.
Additional Product Information
Product Description
A curated, full-service crowdfunding and incubation platform for hardware creators that handles launching campaigns, orders, marketing, fulfillment, payments, and distribution.
Target Market
Hardware makers and open hardware projects seeking crowdfunding, publicity, and reliable fulfillment worldwide
Unique Value Proposition
Open hardware-focused crowdfunding with non-equity funding, built-in production support (matching funds), and end-to-end fulfillment, underpinned by rigorous vetting and a user-rights covenant
Technical Requirements
Not specified in content
Pricing Model
Typically 12% of product sales during the campaign; Crowd Supply does not take equity
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