Crumbl Cookies
Business Profile
Core Value Proposition
Crumbl Cookies provides freshly baked cookies and desserts for takeout, delivery, or pick-up, with weekly rotating flavors.
Target Customer
Individuals seeking cookies for personal consumption; event planners and organizers seeking catering for birthdays, corporate events, or gatherings; businesses needing large orders via white-glove catering service.
Key Differentiator
Weekly rotating flavors and a store-specific secret menu; catering with white-glove service for large orders; strong digital ordering via app and online platform; expansive flavor catalog (300+ weekly rotating flavors in catering context).
Implementation Timeline
Orders can be placed quickly (a few clicks) for standard delivery/pickup; catering orders can be scheduled in advance; white-glove large-order support is available for events.
Pain Points
- 1Desire for fresh, daily-baked cookies and desserts with new flavors.
- 2Need for convenient ordering for takeout, delivery, or pickup.
- 3Need for catering options and support for large orders or events.
Key Features
- 1Freshly baked daily desserts with weekly rotating flavors
- 2Online ordering for delivery, pickup, and catering
- 3Weekly secret menu and Flavor Map for store exclusives
- 4Catering with white-glove services for large orders
- 5B2B specialists support for large orders
Target Customer Industries
Decision Makers
- 1B2B Specialists
Client Results
- 1Ability to fulfill large catering orders and events with white-glove service; access to a large, rotating flavor catalog for variety; convenient, quick ordering and delivery options.
Competitive Advantages
- 1Fresh daily baking with weekly rotating flavors
- 2Store-exclusive flavors via Flavor Map and secret menu
- 3Catering options including white-glove service for large events
- 4Dedicated B2B support and app-based ordering
- 5Extensive flavor catalog for variety (300+ flavors in catering context)
Key Benefits
Additional Product Information
Product Description
Freshly baked cookies and desserts for takeout, delivery, or pickup, with weekly rotating flavors and options for catering and large orders.
Target Market
General consumers for personal orders; event planners and organizations for catering; businesses needing large, white-glove catering services; franchise/store operators.
Unique Value Proposition
Combines freshly baked cookies with rotating weekly flavors and a secret menu, plus robust catering and white-glove services for events, supported by strong digital ordering and app capabilities.
Technical Requirements
No specific technical requirements noted; mentions Crumbl app and online ordering.
Pricing Model
Not specified
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