Culture Amp
Business Profile
Core Value Proposition
Culture Amp provides an employee experience platform that helps organizations transform cultures by turning employee insights into business impact through surveys, analytics, and AI-powered coaching.
Target Customer
HR leaders, HR executives, managers, and employees within organizations seeking to improve engagement, retention, and performance.
Key Differentiator
Culture Amp combines People Science with AI-driven insights and a large-scale dataset (over 1.4 billion questions answered) to deliver science-backed, actionable outcomes, all within a scalable, secure platform with a user-friendly UX.
Implementation Timeline
Not explicitly stated in provided content; case studies show measurable improvements after adoption, with OLX noting rapid engagement recovery during organizational changes.
Pain Points
- 1Difficulty understanding drivers of engagement and retention across the organization
- 2Challenge turning survey insights into concrete actions and aligning HR initiatives with business outcomes
- 3Need for a scalable, secure solution that integrates with existing HR systems and supports performance, development, and culture initiatives
Key Features
- 1Engage: ready-to-use surveys, 40+ templates, AI comment analysis, action-focused insights
- 2Perform: performance reviews, calibration, 1:1 coaching, goal management
- 3Develop: personalized growth plans, career paths, competencies
- 4People Analytics: data health, dashboards, headcount scenario planning
- 5AI Coach: personalized coaching and action plans
- 6DEI survey and reporting, ROI calculator, benchmarks
Target Customer Industries
Decision Makers
- 1L&D Manager
- 2Senior People & Culture Advisor
- 3Executive Leader of People & Workplace
- 4HR Executives
- 5HR Leaders
- 6CFO
- 7CIO
- 8Leaders
- 9Managers
- 10Employees
Client Results
- 111% increase in engagement scores (OLX Group)
- 210% increase in feedback efficiency (NASCAR)
Competitive Advantages
- 1Largest dataset of engagement questions (over 1.4 billion answers) enabling global benchmarks
- 2Science-based approach (People Science) with AI-backed insights
- 3AI Coach for personalized coaching and faster action
- 4Scalable, secure, and interoperable with major HR SaaS products and HRIS integrations
- 5User-friendly interface designed for managers to launch surveys and take action quickly
Key Benefits
Case Studies & Success Stories
OLX Group case study
11% increase in engagement scores and rapid engagement recovery during major organizational changes
NASCAR case study
10% increase in feedback efficiency after adopting Culture Amp
Additional Product Information
Product Description
The Employee Experience Platform that helps organizations measure, understand, and improve engagement, retention, and performance through surveys, analytics, and AI-powered coaching.
Target Market
Organizations seeking to improve employee engagement, culture, and performance; HR teams, managers, and leaders in mid-size to large companies.
Unique Value Proposition
Culture Amp merges psychology-based People Science with data-driven AI insights, a large global dataset, and a scalable, secure platform to turn employee insights into measurable business impact with an intuitive UX.
Technical Requirements
Integrations with major HR SaaS products; data security and privacy certifications (SOC II, ISO, GDPR); emphasis on data privacy and secure handling of employee data.
Pricing Model
Not specified in the provided content; there is a Platform & Pricing page mentioned, but no pricing details included here.
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