Cut Out + Keep
Business Profile
Core Value Proposition
Cut Out + Keep provides a community-driven platform that makes and shares step-by-step craft tutorials.
Target Customer
DIY crafters, hobbyists, makers, and content creators who want to learn, create, and publish craft tutorials, and browse a wide range of craft categories.
Key Differentiator
Features such as Crafty Superstars (weekly guest educators), a Hall of Fame, a Books program with interviews and giveaways, and a large, collaborative contributor base (13,219 contributors) set Cut Out + Keep apart from typical tutorial sites.
Implementation Timeline
Instant access upon sign-up; users can browse, post tutorials, and participate immediately after registering (sign-up supports one-click methods via Google, Facebook, or Twitter).
Pain Points
- 1Difficulty finding reliable, step-by-step craft tutorials across a wide range of crafts.
- 2Need for a platform to publish and share personal craft projects with a community.
- 3Desire for recognition or exposure for craft projects and creators.
Key Features
- 1Step-by-step craft tutorials across numerous categories (e.g., Food & Drink, Home & Garden, Fashion, Jewelry, Papercraft, Sewing, etc.).
- 2Community-driven features: Contests, Crafty Superstars, Blog, Snippets, Board, Members, Books.
- 3Sign-up with social login (Google, Facebook, Twitter) or email, with options to add project folders/binders.
- 4Book program and interviews (Book of the Week, Books you can win) and a featured user section.
- 5Huge library of user-generated projects and an active archive of posts.
Target Customer Industries
Competitive Advantages
- 1Large, active, user-generated community (over 13,219 contributors) with a broad range of craft categories.
- 2Multiple engagement channels: contests, superstar spotlights, books, interviews, and featured users.
- 3Convenient signup options (social logins) and immediate ability to start contributing.
Key Benefits
Additional Product Information
Product Description
Cut Out + Keep is a community-driven website that enables users to make and share step-by-step craft tutorials across a wide array of craft categories, complemented by features like Crafty Superstars, contests, a Books program, and blog content.
Target Market
People who want to learn, create, and publish craft projects across diverse categories (food, beauty, home, textiles, jewelry, fashion, papercraft, etc.) and engage with a large DIY community.
Unique Value Proposition
A long-standing, community-focused platform that combines crowdsourced tutorials with recognition programs (Crafty Superstars, Hall of Fame) and book-related content, all accessible via simple signup and active contributor networks.
Technical Requirements
Web-based platform with social login options (Google, Facebook, Twitter) and standard browser access.
Pricing Model
Free to join; no pricing information is listed on the pages provided.
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