Dafiti

Business Profile

Core Value Proposition

Dafiti provides a fashion e-commerce platform delivering curated fashion brands and a convenient shopping experience in Latin America.

Target Customer

End consumers in Brazil and Colombia shopping for fashion items (shoes, bags, apparel, beauty, home decor) and brands/suppliers seeking distribution on a major online platform.

Key Differentiator

Largest fashiontech in Latin America with a focus on curated products, exclusive brands, and high-quality logistics.

Implementation Timeline

Value realized at checkout and during delivery; no explicit implementation timeline is provided in the content.

Pain Points

1Shipping costs and access to affordable delivery addressed by regional frete grátis options
2Finding a curated selection of fashion brands and products in one place
3The need for easy returns and exchanges during online shopping

Key Features

1Frete Grátis (free shipping) with region-based thresholds
2Parcelamento em até 10x (installments) at checkout
3Trocas e Devoluções Facilitadas (easy exchanges and returns)
4Curated catalog with exclusive brands and top fashion labels
5App and mobile site access (Dafiti apps e mobile site)
6Brand and product marketplace with fast delivery options
7Sustainability category and beauty/perfume offerings

Target Customer Industries

Client Results

1Immediate value at checkout through promotions and shipping options
2Discounts and rewards such as app-based coupons (e.g., R$100 first-app coupon for purchases over R$700) and other promos
3Fast and reliable delivery with logistics quality

Competitive Advantages

1Largest fashiontech platform in Latin America
2Curated selection with exclusive products
3High-quality logistics and customer-friendly policies (free shipping, easy returns, exchanges)
4Financial flexibility with up to 10x installments and app-based promotions

Key Benefits

1Frete grátis (eligible items/regions)

210x installment payments

3Facilitated exchanges and returns

4Access to popular and exclusive fashion brands

5Fast delivery and mobile app experience

Additional Product Information

Product Description

Dafiti is an online fashion platform operating in Brazil and Colombia, focusing on curated fashion brands, exclusive products, and a strong logistics foundation to deliver a convenient shopping experience.

Target Market

Online shoppers in Brazil and Colombia seeking fashion, footwear, bags, cosmetics, and home décor; brands and suppliers looking to reach customers via a major online fashion platform.

Unique Value Proposition

Dafiti positions itself as the largest fashiontech in Latin America, delivering top fashion brands with curated selection and reliable logistics, accompanied by free shipping and easy returns.

Technical Requirements

{"Dafiti app and mobile site available","Site secured with SSL encryption and USERTrust authentication","Checkout and payments hosted on the Dafiti platform"}

Pricing Model

Pricing varies by product; promotions include frete grátis above region-specific thresholds, coupons, and first-purchase rewards (e.g., app coupon of R$100 for purchases over R$700). Notable promos include a R$20 offer on first purchase and app-exclusive benefits; terms apply.

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