Dainese Protective Gear for Motorcycle, MTB, and Ski with D-air Airbag
Business Profile
Core Value Proposition
Dainese provides protective gear for motorcycle, mountain biking, and skiing, including integrated D-air airbag technology.
Target Customer
Motorcycle riders (track and road), mountain bikers, skiers, and safety-conscious enthusiasts purchasing protective gear for men and women.
Key Differentiator
Integrated D-air airbag system across garments, EN 17092:2020 certification for protective garments, and options for customization (Custom Works) and high-performance materials (GORE-TEX, D-Dry).
Implementation Timeline
Not specified in content
Pain Points
- 1Need for enhanced crash protection beyond traditional protections (airbag integration for chest, back, shoulders, etc.).
- 2Balancing high-level protection with mobility and comfort in different riding styles (racing, sport, touring, urban).
- 3Ensuring weatherproofing and durability across conditions (all-season jackets, waterproof fabrics).
Key Features
- 1D-air airbag system integrated into motorcycle suits and jackets.
- 2Wide range of products across leather and textile jackets, pants, and one-piece suits.
- 3Certification under EN 17092:2020 with labeling that indicates abrasion, tearing, and seam strength ratings.
- 4Custom Works: customize suit colors, fit, and size.
- 5Advanced materials and protection options (GORE-TEX, D-Dry, Pro-Armor 2.0 back protector, etc.).
Target Customer Industries
Competitive Advantages
- 1Unique integrated D-air airbag protection for added safety in crashes.
- 2EN 17092:2020 certification guidance for protective apparel.
- 3Extensive product range across riding styles and disciplines (motorbike, ski, MTB).
- 4Customization options through Custom Works (colors and fit).
- 5Proven protection techniques and advanced materials (e.g., Gore-Tex, D-Dry).
Key Benefits
Additional Product Information
Product Description
Protective clothing and equipment for motorcycle, mountain biking, and skiing, featuring the D-air airbag system, from leather and textile jackets to one-piece suits, with options for customization and weatherproof materials.
Target Market
Riders and athletes seeking high-safety protective gear for motorcycling, mountain biking, and skiing; global consumer market including online and store channels.
Unique Value Proposition
Leading safety-focused brand offering integrated D-air airbag technology across multi-discipline protective gear, certified protection, and customizable options.
Technical Requirements
EN 17092:2020 classification; D-Air installation and activation; use of materials like Gore-Tex and D-Dry; compatibility with protective back/shoulder/knee/chest protectors.
Pricing Model
Pricing shown on product listings; examples include: MISANO 3 D-AIR - MEN'S 1-PIECE MOTORCYCLE PERFORATED LEATHER SUIT WITH AIRBAG $2,949; MUGELLO 3 D-AIR - MEN'S 1-PIECE MOTORCYCLE PERFORATED LEATHER SUIT WITH AIRBAG $5,249; LAGUNA SECA 6 - PERFORATED ONE-PIECE LEATHER RACING SUIT $1,799; LAGUNA SECA 5 - MEN'S 2-PIECE MOTORCYCLE LEATHER SUIT $1,699; GULLFOSS D-DRY - MEN'S ALL SEASONS JACKET $449; GULLFOSS D-DRY - MEN'S ALL SEASONS PANTS $369.
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