Dallas Cowboys Official Site (DallasCowboys.com)
Business Profile
Core Value Proposition
Dallas Cowboys Official Site (DallasCowboys.com) provides official team news, multimedia content, schedules, tickets, tours, and fan engagement resources for Cowboys fans.
Target Customer
{"Cowboys fans","Prospective ticket buyers","Sponsors/partners","Media outlets seeking team news and events"}
Key Differentiator
Official digital hub owned by the Dallas Cowboys offering integrated access to news, video, ticketing, stadium and Star tours, camps, and merchandise directly from the team in one centralized platform.
Implementation Timeline
Immediate access for users to register for camps and purchase tickets; stadium and Star tours run on a daily basis; live updates and content delivered through the site and mobile app
Pain Points
- 1 Fragmented fan information across multiple channels; need a centralized source for official news, media, and schedules
- 2 Difficulty accessing and purchasing tickets, tours, and camps from separate sources
- 3 Limited visibility into sponsor-driven programs and fan experiences without a single portal
Key Features
- 1News, updates, and multimedia content (videos, photos, articles)
- 2Ticket Center with Single Game Tickets, Season Tickets, and Luxury Suites
- 3NFL Ticket Exchange integration for ticket resale
- 4Tours of AT&T Stadium and The Star (Stadium/The Star Tours) presented by SeatGeek
- 5Youth Football & Dance Camps presented by Invisalign
- 6Shop for official Cowboys merchandise and gear
- 7Mobile app companion for up-to-date updates and fan engagement
Target Customer Industries
Decision Makers
- 1Jerry Jones — Owner, President & General Manager
- 2Stephen Jones — COO & Co-Owner
- 3Will McClay — Vice President of Player Personnel
- 4Brian Schottenheimer — Head Coach
Client Results
- 1Centralized access to official team content and ticketing, improving fan engagement
- 2Increased opportunities for ticket sales, stadium tours, and youth camps through the site
- 3Enhanced sponsor exposure and integration via collaborative programs (e.g., Invisalign Camps, SeatGeek tours)
Competitive Advantages
- 1Official ownership of content and experiences, ensuring accuracy and brand alignment
- 2Integrated ticketing (Single Game, Season, Luxury Suites) and resale (NFL Ticket Exchange) in one platform
- 3Direct access to tours, camps, and sponsor programs, enhancing fan engagement and revenue opportunities
- 4Strong brand credibility and fan trust as the primary source for Cowboys information
Key Benefits
Additional Product Information
Product Description
Official digital hub for the Dallas Cowboys offering official news, multimedia, schedules, tickets, stadium tours, youth camps, and fan services in one integrated platform.
Target Market
Cowboys fans, game attendees, tourists visiting The Star/The Star in Frisco, prospective ticket buyers, sponsors and partners, and media outlets covering the team.
Unique Value Proposition
A centralized, official Cowboys digital ecosystem delivering news, entertainment, tickets, tours, camps, and merchandise directly from the team, with sponsor integrations and fan-focused experiences.
Technical Requirements
Supported browsers include Chrome, Edge (v80+), Firefox, and Safari. The site note warns that older browsers may not be supported.
Pricing Model
Pricing details for tickets, tours, camps, and merchandise are not provided in the content.
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