Daraz

Business Profile

Core Value Proposition

[Daraz] provides an online shopping marketplace in Pakistan with 15+ million products, offering hassle-free delivery, secure payments, varied payment options (including COD, card, EMI, Daraz Wallet, Easypaisa & JazzCash), and easy returns.

Target Customer

Primary: online shoppers in Pakistan (consumers looking for fashion, electronics, groceries, etc.). Secondary: corporate buyers for bulk purchases via Daraz Corporate; vendors/sellers who list products on Daraz Marketplace/Mall.

Key Differentiator

Largest online marketplace in Pakistan with 15+ million products, verified vendors, Daraz Global Collection for international items, AI-curated flash sales, and integrated corporate/bulk purchasing options.

Implementation Timeline

Value is realized immediately upon placing an order; delivery times vary by product and location; returns processed within the 7-day window.

Pain Points

1Fragmented product discovery across many sellers and categories.
2Uncertainty about product authenticity and delivery reliability.
3Limited payment flexibility and lack of easy return options.

Key Features

1Extensive product catalog (15+ million items) across categories (fashion, electronics, groceries, etc.).
2Hassle-free delivery with tracking and a 7-day return/exchange policy.
3Multiple payment methods: credit/debit cards, cash on delivery (COD), EMI, Daraz Wallet, Easypaisa, JazzCash.
4Daraz Wallet for secure, streamlined payments and exclusive vouchers.
5Daraz Global Collection for international sellers and worldwide variety; Daraz Corporate for bulk purchasing.

Target Customer Industries

Client Results

1Instant access to a wide range of products with discounts and vouchers.
2Improved shopping experience through app and website with personalized recommendations.
3Secure payments and flexible payment options reduce friction in purchasing.
4Ability to track delivery and return items easily.

Competitive Advantages

1Largest product assortment in Pakistan (15+ million items).
2Verified vendors to enhance trust and authenticity.
3Multiple convenient payment options, including COD and wallet integrations.
4Hassle-free delivery with order tracking and return policy.
5Specialized offerings like Daraz Global Collection and Daraz Corporate for bulk purchases.

Key Benefits

1Huge product range and category diversity.

2Verified vendors for authenticity and trust.

3Flexible payment options including COD and wallet-based payments.

4Hassle-free delivery with tracking and a customer-friendly return policy.

5Discounts, vouchers, and exclusive promos via app and platform.

Additional Product Information

Product Description

Daraz is an online shopping platform in Pakistan offering a marketplace for fashion, electronics, groceries, and more, with app and web access, 15+ million products, verified vendors, global collections, and corporate/bulk purchasing options.

Target Market

Online shoppers in Pakistan; businesses seeking bulk purchasing; vendors/sellers wanting to list products on the platform.

Unique Value Proposition

Daraz combines the largest product catalog in Pakistan with verified vendors, secure multi-method payments, convenient delivery, and both consumer-focused and corporate/bulk purchasing options, plus international product access through the Global Collection.

Technical Requirements

Access via website or mobile app; supports card payments, COD, EMI, Daraz Wallet, Easypaisa, JazzCash.

Pricing Model

Not explicitly specified; includes discounts, vouchers, flash sales, and EMI options as part of pricing incentives.

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