Datacolor ColorReader
Business Profile
Core Value Proposition
Datacolor ColorReader provides on-the-go color identification with precision color measurement for designers, paint contractors, and DIYers.
Target Customer
{"Designers","Paint contractors","DIYers","Photographers","Color professionals in textiles, paints, plastics, automotive interiors, retail, cosmetics, ink/packaging"}
Key Differentiator
Portable on-the-go color capture with precision measurement, integrated into Datacolor's color management ecosystem (ColorReader, Spyder/SpyderX, and software).
Implementation Timeline
Not specified in content.
Pain Points
- 1Need for accurate, repeatable color matching across different materials and production workflows.
- 2Desire to reduce color waste, mistints, and production delays.
- 3Difficulty capturing and translating color consistently across on-site or mixed environments (on-the-go needs).
Key Features
- 1Portable colorReader device for on-the-go color capture and identification.
- 2Precision color measurement suitable for professional use.
- 3Compatibility with Datacolor's color management software and workflow tools.
- 4Access to professional calibration tools (Spyder/SpyderX) within the Datacolor ecosystem.
- 5Broad industry applicability across textiles, paints, plastics, automotive interiors, retail, cosmetics, and more.
Target Customer Industries
Client Results
- 1Increased efficiency in color development and quality control.
- 2Reduced waste and fewer color-related errors.
- 3Faster, more accurate color matching leading to better client satisfaction.
Competitive Advantages
- 1Cost-effective color solutions that fit existing workflows.
- 2Portable color identification with on-the-go capabilities.
- 3Established brand with a long history in color management (since 1970).
- 4Part of a broader color management ecosystem including benchtop spectrophotometers and software.
Key Benefits
Additional Product Information
Product Description
ColorReader is a portable color identification device that enables designers, paint contractors, and DIYers to capture color on-the-go with precision color measurement, and integrates with Datacolor's color management tools.
Target Market
Global color professionals and businesses in textiles, paints, plastics, automotive interiors, retail, cosmetics, ink/packaging, photography, design, and DIY.
Unique Value Proposition
Datacolor offers portable color identification (ColorReader) bundled with a full color management ecosystem (Spyder/SpyderX, software) to ensure accurate color across workflows and touchpoints.
Technical Requirements
Not specified in content.
Pricing Model
Not specified in content.
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