Datawrapper
Business Profile
Core Value Proposition
Datawrapper provides interactive, responsive data visualizations (charts, maps, and tables) with no code required to help newsrooms, enterprises, and organizations communicate data effectively.
Target Customer
Newsrooms and media organizations, global enterprises, non-profits, public service/government bodies, data journalists and editors.
Key Differentiator
No-code visualization across multiple types (charts, maps, tables) with easy embed/export, private-by-default visuals, customizable white-labeled themes, and team collaboration.
Implementation Timeline
Value can be realized quickly due to no-code setup and immediate start options; free plan availability suggests fast onboarding.
Pain Points
- 1Lack of coding skills to create data visuals
- 2Time-consuming visualization production and formatting
- 3Need to publish embeddable, shareable visuals that integrate into CMS and publications
Key Features
- 120 chart types (e.g., bars, lines, arrows, scatter)
- 2Maps: locator maps, choropleth maps, and symbol maps
- 3Tables with heatmaps, search, and pagination
- 4Live updating via external CSV or Google Sheets
- 5Embed or download visuals as PNG, SVG, or PDF
- 6Dark mode and accessibility features
- 7Custom themes and 100% white-labeled branding option
- 8Private by default; unlimited visualizations on all plans
- 9Collaboration in teams with shared folders and Slack/Teams integration
- 10Print export with predefined layouts and CMYK support
- 11Localization support and security features
- 12API documentation for integrations
Target Customer Industries
Decision Makers
- 1Senior Data Reporter
- 2Data Editor
Client Results
- 1Enables telling data-driven stories across platforms
- 2Reduces reliance on manual visualization methods
- 3Facilitates brand-consistent visuals and rapid publishing
Competitive Advantages
- 1No-code required
- 2Private by default with publish control for data visuals
- 3Unlimited visualizations on the free plan
- 4Brand-ready visuals via customizable themes and white-label option
- 5Multiple export formats (PNG, SVG, PDF) and print-ready PDFs
- 6Live data updates from external sources (CSV/Google Sheets)
- 7Team collaboration and CMS embedding capabilities
Key Benefits
Additional Product Information
Product Description
Datawrapper lets you show your data as beautiful charts, maps, and tables with a few clicks; no code required. Used by organizations like the UN, New York Times, and SPIEGEL.
Target Market
Newsrooms, media organizations, global enterprises, non-profits, and public service organizations seeking to communicate data effectively.
Unique Value Proposition
No-code, fast, embeddable data visualizations that are privacy-conscious and brand-consistent, with white-label options and team collaboration.
Technical Requirements
Web-based platform; supports live updating from external CSV/Google Sheets; exports in PNG, SVG, PDF; embeds into CMS; API docs available
Pricing Model
Free plan available with unlimited visualizations; pricing details not specified in provided content; pricing page exists
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