DBU (Dansk Boldspil-Union)

Business Profile

Core Value Proposition

DBU provides governance and development support to Danish football, aiming to create the best conditions for talent development, clubs, volunteers and the national teams.

Target Customer

Member clubs and players; coaches; referees; volunteers; fans; event organizers; partners/sponsors.

Key Differentiator

Strategic framework 'En Del af Noget Større' emphasizing social responsibility, sustainability, welfare alliances, and diversity; integrated across development, competition, and fan engagement; security and data/privacy initiatives (e.g., biometric data at Parken in collaboration with FC København) and extensive partnerships with brands, educational institutions, and researchers.

Implementation Timeline

Value and impact can be seen within the current season (e.g., 2025/26 for leagues and competitions) and in near-term fan engagement milestones (ticket sales, match results).

Pain Points

1Need for structured talent development pathways and club/volunteer support
2Need to coordinate nationwide competition administration, scheduling, and safety
3Need for fan engagement, ticketing, and access to match information

Key Features

1Kampsøgning, Livescore and 'Find klub nær dig' functionality
2DBU profiles, event registration, and club/team data management
3DBU app 'Fodbold' with data entry (comments, results, etc.), location services, and camera permissions
4Data collection for governance, analytics, and research with shared data governance
5Partnerships and marketing programs (e.g., 'En Del af Noget Større', Gamechanger, etc.)

Target Customer Industries

Decision Makers

1Assistenttræner
2Landstræner
3Dommer
4Kontaktperson

Client Results

110,000 tickets sold for Kvindelandsholdets Parken-match (as of Oct 15, 2025)
2Kvindelandsholdets playoff-truppe mod Finland announced (Oct 14, 2025) with a mix of recognizable players, comebacks and new talent
3Denmark's national team results in 2025 VM-kvalifikation (e.g., 3-1 victory over Greece) as reported in DBU news

Competitive Advantages

1Integrated, nationwide football ecosystem covering clubs, players, coaches and fans
2Data-driven administration and transparency via DBU platforms and apps
3Strong partnerships with brands (hummel, STARK) and institutions (universities, Team Danmark)
4Inclusive policies ('Plads til alle') and social responsibility focus
5Security and compliance measures (biometric verification at Parken in collaboration with FC København)

Key Benefits

1Talent development and club/volunteer support

2Coordinated competition administration and scheduling

3Fan engagement, ticketing and match-day experiences

4Data governance and analytics for sport development

5Social responsibility and inclusion initiatives

6Strong partnerships and community programs (e.g., youth, education, Red Cross collaboration)

Additional Product Information

Product Description

The Danish Football Association overseeing governance, development, competitions, fan engagement, and data privacy for Danish football, including national teams, clubs, and youth programs.

Target Market

Member clubs, players, coaches, referees, volunteers, fans, sponsors, and partners involved in Danish football.

Unique Value Proposition

A strategic, inclusive, data-driven national football system that drives talent development, competitive governance, and social impact across Denmark.

Technical Requirements

{"DBU profiles and app usage (Fodbold app) for players, coaches, and clubs","Location services and camera permissions in mobile apps (opt-in)","Biometric data processing at Parken for security (with partner agreements)","Cookies and site data processing on dbu.dk and associated sites"}

Pricing Model

Not disclosed

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