DealMoon
Business Profile
Core Value Proposition
[DealMoon] provides updated discount information and shopping guides for North American online shoppers in Chinese, aggregating merchant discounts across categories and offering real-time deal highlights.
Target Customer
Chinese-speaking shoppers in North America seeking up-to-date discounts and shopping guidance; readers who browse and collect deals across categories such as beauty, fashion, home, electronics, and travel.
Key Differentiator
Real-time, 24/7 deal updates across a broad range of categories; user- and merchant-sourced content that DealMoon verifies before posting; includes coupon codes and direct shopping links; bilingual (Chinese) presentation with segmented channels like ‘热门/最新/折扣’ and app download options.
Implementation Timeline
Value can be realized as campaigns go live or promotions are posted; typical impact would be observed within days to weeks after activation, depending on campaign duration and traffic.
Pain Points
- 1Difficulty finding up-to-date discounts across many retailers in one place.
- 2Language barrier for non-English deal content when researching promotions in the North American market.
- 3Need to quickly identify popular or time-limited deals and coupon codes for online purchases.
Key Features
- 1Real-time deal feed with a wide category taxonomy (beauty, fashion, home, electronics, travel, etc.).
- 2Coupon codes and direct purchase links accompanying deals (e.g., Amazon, Macy's, Nordstrom, Target, Costco, etc.).
- 3User interaction features such as comments, favorites, and sharing options (评论 收藏 分享 去购买).
- 4App download and bilingual (Chinese/English) navigation to access deals and promotions.
- 5Deal curation and “Top/Hot/New” sections to surface popular promotions.
Target Customer Industries
Decision Makers
- 1Brand Partnerships Manager
- 2Marketing Manager
- 3Advertising Manager
- 4Affiliate Manager
- 5Digital Media Buyer
Client Results
- 1Increased exposure of partner retailers to Chinese-speaking North American shoppers.
- 2Traffic and potential sales driven to retailer pages via DealMoon links and promotions.
- 3Affiliate/advertising revenue opportunities for merchants through promotional placements.
Competitive Advantages
- 1Large, real-time, multi-category deal aggregation tailored to a Chinese-speaking audience in North America.
- 2Direct access to a broad network of retailers and brands (e.g., Amazon, Macy's, Nordstrom, Target, Costco, The North Face, Dyson, etc.).
- 3Integrated content features (comments, favorites, shares) that encourage engagement and repeat visits.
- 4Availability of discount codes and structured deal presentation to simplify purchasing decisions.
Key Benefits
Additional Product Information
Product Description
DealMoon is a discount information and shopping guidance platform that aggregates merchant promotions, coupons, and deals for North American shoppers, presented in Chinese with real-time updates and category-based navigation.
Target Market
Chinese-speaking North American online shoppers seeking discounts; merchants/retailers seeking to reach this audience through promotions and affiliate-driven traffic.
Unique Value Proposition
A bilingual, real-time deals hub that aggregates a wide range of retailer promotions for North American shoppers, offering coupon codes, direct purchase links, and community engagement features.
Technical Requirements
Web platform with a mobile app option; internet connection required for access to live deals and updates.
Pricing Model
Not disclosed in the provided content; appears to be a media/affiliate model with partner promotions and content monetization.
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