Decentraland
Business Profile
Core Value Proposition
Decentraland provides a social virtual world where you can connect, explore, and create, with user-owned LAND parcels, NAMEs, wearables, emotes, scenes, assets, and a decentralized governance model.
Target Customer
{"General users seeking social, immersive virtual world experiences","Creators and developers building wearables, scenes, games, and other digital assets","Event organizers and communities hosting virtual events"}
Key Differentiator
DAO-governed, user-owned digital assets (LAND, NAMEs) combined with built-in creator tools, a marketplace, and open governance docs that enable collaboration and contribution.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Lack of user ownership and control in centralized virtual spaces
- 2Difficulty creating, publishing, and monetizing digital assets and experiences
- 3Limited governance transparency and community input in virtual-world platforms
Key Features
- 1Ownership and management of LAND parcels and NAMEs (Genesis City map)
- 2Creator tools to publish Wearables, Emotes, Scenes, and Games
- 3Marketplace for wearables and assets; asset listings, bids, collections
- 4DAO governance with Proposals, Grants, dashboards, and transparency
- 5Decentraland Studios to hire pros and publish ideas into reality
Target Customer Industries
Client Results
- 1Improved social engagement and community building within a persistent virtual world
- 2Ownership and management of digital identity, land, and assets
- 3Creation, publication, and monetization of digital content (wearables, emotes, scenes, games)
- 4Participation in decentralized governance and access to community grants
Competitive Advantages
- 1User-owned digital assets and land (LAND, NAMEs) enabling ownership and control
- 2Integrated creator toolkit and marketplace for publishing and monetizing digital assets
- 3Open governance via DAO with proposals and grants and transparent dashboards
- 4Strong emphasis on community-building, events, and open protocols
- 5Dedicated creator services (Decentraland Studios) and comprehensive creator docs
Key Benefits
Additional Product Information
Product Description
Decentraland is a social virtual world where you can connect, explore, and create, featuring user-owned LAND parcels, NAMEs, wearables, emotes, scenes, assets, and a decentralized governance model.
Target Market
Individuals and communities seeking social, immersive virtual-world experiences; creators and developers building digital assets and experiences; event organizers looking to host virtual events
Unique Value Proposition
A decentralized, creator-friendly virtual world where users own and control LAND and digital assets, publish and monetize wearables and scenes, and participate in governance through an open DAO.
Technical Requirements
Marketplace and web app require JavaScript to run in the browser
Pricing Model
Not disclosed
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