Decentraland

Business Profile

Core Value Proposition

Decentraland provides a social virtual world where you can connect, explore, and create, with user-owned LAND parcels, NAMEs, wearables, emotes, scenes, assets, and a decentralized governance model.

Target Customer

{"General users seeking social, immersive virtual world experiences","Creators and developers building wearables, scenes, games, and other digital assets","Event organizers and communities hosting virtual events"}

Key Differentiator

DAO-governed, user-owned digital assets (LAND, NAMEs) combined with built-in creator tools, a marketplace, and open governance docs that enable collaboration and contribution.

Implementation Timeline

Not specified in the provided content

Pain Points

1Lack of user ownership and control in centralized virtual spaces
2Difficulty creating, publishing, and monetizing digital assets and experiences
3Limited governance transparency and community input in virtual-world platforms

Key Features

1Ownership and management of LAND parcels and NAMEs (Genesis City map)
2Creator tools to publish Wearables, Emotes, Scenes, and Games
3Marketplace for wearables and assets; asset listings, bids, collections
4DAO governance with Proposals, Grants, dashboards, and transparency
5Decentraland Studios to hire pros and publish ideas into reality

Target Customer Industries

Client Results

1Improved social engagement and community building within a persistent virtual world
2Ownership and management of digital identity, land, and assets
3Creation, publication, and monetization of digital content (wearables, emotes, scenes, games)
4Participation in decentralized governance and access to community grants

Competitive Advantages

1User-owned digital assets and land (LAND, NAMEs) enabling ownership and control
2Integrated creator toolkit and marketplace for publishing and monetizing digital assets
3Open governance via DAO with proposals and grants and transparent dashboards
4Strong emphasis on community-building, events, and open protocols
5Dedicated creator services (Decentraland Studios) and comprehensive creator docs

Key Benefits

1Social connection and events in a persistent virtual world

2Ownership and control of digital identities and land

3Tools to create, publish, and monetize wearables, emotes, scenes, and games

4Marketplace and asset management capabilities

5Participatory governance with proposals and grants

Additional Product Information

Product Description

Decentraland is a social virtual world where you can connect, explore, and create, featuring user-owned LAND parcels, NAMEs, wearables, emotes, scenes, assets, and a decentralized governance model.

Target Market

Individuals and communities seeking social, immersive virtual-world experiences; creators and developers building digital assets and experiences; event organizers looking to host virtual events

Unique Value Proposition

A decentralized, creator-friendly virtual world where users own and control LAND and digital assets, publish and monetize wearables and scenes, and participate in governance through an open DAO.

Technical Requirements

Marketplace and web app require JavaScript to run in the browser

Pricing Model

Not disclosed

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