Descript

Business Profile

Core Value Proposition

Descript provides AI-powered video and podcast editing that makes editing video and audio as easy as editing text, with features like transcription, an AI co-editor (Underlord), and a suite of tools to generate, edit, and enhance video content.

Target Customer

{"Individual creators","Marketing teams","Sales enablement teams","Learning and development teams","Customer success","Customer support","Enterprises / teams (Descript for Teams and Descript for Enterprise)"}

Key Differentiator

Text-based video editing with an AI co-editor (Underlord) plus a broad set of AI tools (Green Screen, Eye Contact, Studio Sound, Remove Filler Words, Regenerate, avatars, generate video from prompts) and integrated transcription, captions, and multilingual capabilities.

Implementation Timeline

Initial value can be realized in minutes to start editing; full capabilities and collaboration features can be adopted over days with team onboarding

Pain Points

1Editing video is time-consuming and complex, often requiring specialized tools or a video team.
2Generating social-ready clips and consistent brand content across channels can be slow and labor-intensive.
3Collaboration across teams and maintaining brand consistency can be challenging without integrated workflows.

Key Features

1Text-based editing (edit video by editing transcript)
2Underlord AI co-editor (generate/edit video from prompts, provide feedback)
3Transcription, captions, and translation
4Green Screen, Eye Contact, Studio Sound, Remove Filler Words, Regenerate
5Generate video from prompts; avatars; AI-generated visuals; stock media library
6Clips for social content; Screen recording; Zoom integration for webinars
7Brand Studio and collaborative/team features (Descript for Teams/Enterprise)
8Exports up to 4K; various pricing tiers including free and paid plans

Target Customer Industries

Client Results

1Faster content production and video editing (examples mention doubling content output and faster creation for YouTube/LinkedIn)
2Higher quality videos with less technical skill required for educational content
3Improved collaboration and productivity across teams
4Ability to create diverse video types (marketing, tutorials, product demos, educational videos, webinars) within a single tool

Competitive Advantages

1Edit video like editing a document (text-based editing) for speed and simplicity
2AI-powered co-editor (Underlord) that can generate or edit video from prompts
3Comprehensive AI toolset (translation, captions, avatars, voice regeneration, noise reduction, etc.)
4Integrated transcription and captioning for accessibility and reach
5Collaboration features for teams and enterprise deployments (Descript for Teams / Enterprise)
6Zoom integration for importing live webinar recordings; 24+ language translation/dubbing on higher plans

Key Benefits

1Speed and ease of creating and editing video content

2AI-assisted generation and editing (Underlord) to accelerate workflows

3Accessible transcription, captions, and translations for broader reach

4Social-ready clips and multi-format exports for various channels

5Team and enterprise collaboration capabilities

Case Studies & Success Stories

Donna B. testimonial

Case #1

Says Descript will allow doubling content output because editing previously took much more time.

Balázs N. testimonial

Case #2

Notes faster production and high quality for YouTube and LinkedIn content.

Barbara C. testimonial

Case #3

Descript enables educational videos to become professional presentations without extensive technical skills.

Roderick F. testimonial

Case #4

Descript’s collaborative tools streamline teamwork and overall productivity.

Aldrich M. testimonial

Case #5

Highlights improved collaboration and productivity through Descript’s tools.

Nidhin M. testimonial

Case #6

Transcription-based editing speeds up the process, especially for SaaS marketing.

Additional Product Information

Product Description

An AI video and podcast editing platform that enables text-based editing, automatic transcription, AI-driven enhancements, and an AI co-editor (Underlord) to generate or refine video content. It also supports team collaboration, captions, translations, avatars, and social/content creation workflows.

Target Market

Individual creators and teams/enterprises across marketing, product, education, sales enablement, customer success, and support who need fast, accessible video and podcast production

Unique Value Proposition

Descript uniquely combines text-based video editing with a powerful AI co-editor (Underlord) and a full suite of AI editing tools, enabling rapid creation, editing, and publishing of video and podcast content without requiring a traditional video production setup.

Technical Requirements

Web-based editing platform with internet access; supports Zoom integration for importing webinars; exports up to 4K; Free tier includes limited features (720p with watermark, limited AI credits) and paid tiers remove watermarks and increase capabilities; involves AI credits and Underlord access depending on plan

Pricing Model

Pricing tiers include: Free (0 per user/month, billed annually; 1 media hour/month; 100 AI credits; export 720p with watermark; limited Underlord and AI features), Hobbyist ($16 per user/month, billed annually; 10 media hours/month; 400 AI credits; 1080p export, watermark-free; access to Underlord and core AI tools), Creator ($24 per user/month, billed annually; 30 media hours/month; 800 AI credits; 4K export, watermark-free; full access to Underlord and 20+ AI tools), Business ($50 per user/month, billed annually; 40 media hours/month; 1500 AI credits; team-wide access to Brand Studio; translation/dubbing in 24+ languages; priority support with SLA).

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