Destiny 2

Business Profile

Core Value Proposition

Bungie provides immersive and evolving sci-fi action MMO experiences through Destiny 2 and Marathon, fostering friendship and community engagement.

Target Customer

Gamers interested in sci-fi, MMO, FPS, and co-op or competitive gameplay.

Key Differentiator

Bungie's games offer a continually evolving universe with new Seasons, Events, and Expansions, allowing players to experience fresh challenges and collect a vast array of weapons and gear.

Implementation Timeline

Immediate access with ongoing updates and expansions providing long-term engagement.

Pain Points

1Need for engaging and evolving gaming experiences.
2Desire for community and social gaming interactions.
3Interest in collecting and customizing in-game items and gear.

Key Features

1Free-to-play model for Destiny 2.
2Expansions and episodes that continually grow the game universe.
3Cross-save capabilities across different gaming platforms.
4Community and social features like Fireteam Finder and Clans.
5Diverse classes and subclasses with unique abilities and gear.

Target Customer Industries

Decision Makers

1Game Developer
2Community Manager

Client Results

1Increased engagement and retention through continuous content updates.
2Enhanced player satisfaction via diverse gameplay options and community features.

Competitive Advantages

1Free access to the base game of Destiny 2.
2A large and active community for social interactions.
3Continuous content updates and expansions.

Key Benefits

1Free-to-play access to the base game.

2Rich, evolving game environment with regular updates.

3Strong community and social gaming features.

Additional Product Information

Product Description

An action MMO FPS set in a sci-fi universe that offers a massive, evolving world with co-op and competitive gameplay options.

Target Market

Gaming enthusiasts seeking immersive and social gaming experiences.

Unique Value Proposition

Ongoing expansions and a vibrant community make Destiny 2 a dynamic and engaging experience for players.

Technical Requirements

Available on PlayStation, Steam, Xbox, Epic, and Twitch.

Pricing Model

Free-to-play with optional expansions and bundles available for purchase.

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