DFB.de / Deutscher Fußball-Bund Official Website

Business Profile

Core Value Proposition

DFB.de provides official information about the DFB and the football national teams, including tickets, news, shop and more.

Target Customer

{"Fans of German football","Football clubs and associations (Vereine)","Schools / educational institutions","Journalists / media","Sponsors / partners"}

Key Differentiator

Official federation portal with authoritative coverage of national teams, integrated ticketing and event information, plus grassroots and education initiatives directly from the DFB.

Implementation Timeline

Value is available immediately upon accessing the site; ticket sales occur in scheduled public sale windows; promotions have defined Laufzeiten (date ranges) visible in promotions

Pain Points

1Need for a single official source for DFB and national team information
2Access to tickets for matches and events
3Awareness and participation in grassroots programs, youth football and promotions
4Finding reliable information about promotions and club initiatives

Key Features

1Official news and information about DFB and national teams (men's, women's, youth)
2Ticket information and access via the DFB ticket portal
3Shop and promotions / giveaways
4Coverage of competitions (e.g., DFB-Pokal der Frauen, Nations League, youth tournaments)
5Grassroots and education initiatives (e.g., Schul-Cup, NEXT GOAL career events)

Target Customer Industries

Decision Makers

1DFB-Trainer
2Cheftrainer
3DFB-Sportdirektor
4DFB-Präsident
5Vorsitzender der Präsidentenkonferenz
6Trainer (Allianz board-level roles referenced in articles)

Client Results

1Fans and clubs gain official access to news and tickets
2Promotion and participation in grassroots and youth football programs
3Centralized availability of promotions and events from the DFB

Competitive Advantages

1Official, authoritative source directly from the German Football Association
2Integrated access to news, tickets, shop and promotions in one portal
3Comprehensive coverage across men’s, women’s and youth football
4Exposure to grassroots, school-level and promotional programs

Key Benefits

1Official information and updates from the DFB

2Direct access to match tickets via the ticket portal

3Central hub for promotions, giveaways, and grassroots programs

4Broad coverage across men's, women's, and youth football

Additional Product Information

Product Description

Official information portal of the German Football Association (DFB) delivering news, tickets, shop, and resources related to the DFB and its national teams (men's, women's, youth), plus promotions and grassroots initiatives.

Target Market

Fans, football clubs and associations, schools, journalists, and corporate partners seeking official DFB information and access to tickets and programs

Unique Value Proposition

The sole official, comprehensive source for DFB news, tickets, and grassroots programs, with direct access to national teams, cup competitions, and promotions.

Technical Requirements

Not specified in the content; implied web access and online ticketing capabilities

Pricing Model

No explicit pricing information provided; promotions exist as giveaways with dates and terms

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