Diario deportivo OLÉ (Olé.com.ar)

Business Profile

Core Value Proposition

[Diario deportivo OLÉ] provides up-to-date Argentine and international sports news, analysis, and entertainment across multiple sports (including football, basketball, tennis, rugby, Esports, etc.), with a subscription option for premium access.

Target Customer

Sports fans and readers in Argentina seeking daily news, in-depth coverage of Argentine leagues (Primera, Ascenso, Libertadores, etc.), international competitions, and sports culture.

Key Differentiator

Extensive, multi-sport coverage focused on Argentina with integrations to events and culture (e.g., Olé Summit, Premio Chamigo), plus coverage of niche areas (Esports, Futsal, Fútbol Femenino) and access to opinion and analysis content.

Implementation Timeline

Not explicitly specified in content; value appears to be available immediately via online access and subscription, with ongoing coverage and events.

Pain Points

1Not explicitly stated; inferred needs for timely, centralized sports news and analysis.
2Desire for premium access via subscription (pricing shown: $250 ARS).
3Interest in sports events, awards, and exclusive content (e.g., Summits, Chamigo awards, video content).

Key Features

1Daily news and reporting across multiple sports and leagues (e.g., Fútbol de Primera, Copa Argentina, Libertadores, MLS, etc.).
2Structured sections by sport, competition, and topic (Selección, Messi, Libertadores, Fútbol de PrimerA, etc.).
3Subscription option for access to content (Suscribirme por $250 ARG).
4Video and premium content integration (e.g., mentions of video content and partnerships).
5Event coverage and branded initiatives (Olé Summit, Premio Chamigo).
6Mobile and web access with apps available (Google Play and App Store mentioned).

Target Customer Industries

Decision Makers

1Director MKT Comercial de marca AFA (Leandro Petersen)
2Periodista deportivo
3Redacción Olé (journalistic staff / contributors)

Client Results

1Audience engagement through broad sports coverage and cross-media content.
2Monetization and reader traction via subscription pricing.
3Event-driven engagement (Summit) and recognition programs (Premio Chamigo).

Competitive Advantages

1Comprehensive, Argentina-centric sports coverage across many sports and competitions.
2Integration of news, analysis, opinion, video content, and events within a single portal.
3Timestamped, continuous updates plus special events (Olé Summit) and awards (Premio Chamigo).
4Availability across web and mobile platforms (Google Play, App Store).

Key Benefits

1Broad, multi-sport coverage tailored to Argentine audiences.

2Regular updates and expert analysis across major leagues and international competitions.

3Access to premium content via subscription and participation in exclusive events.

Additional Product Information

Product Description

Argentine sports news portal and newspaper offering extensive coverage of domestic and international sports, with sections for football, basketball, tennis, rugby, Esports, and more; includes news, analysis, opinions, and premium subscription access.

Target Market

Spanish-speaking sports fans, particularly in Argentina, seeking daily updates, in-depth coverage, and sports culture content.

Unique Value Proposition

Argentine-focused, multi-sport sports media with integrated events, awards, and exclusive content, delivered through web and mobile channels and supported by a subscription model.

Technical Requirements

Web access; mobile apps available on Google Play and the App Store.

Pricing Model

Subscription priced at $250 ARS (as advertised).

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