Digital News Report 2025
Business Profile
Core Value Proposition
Digital News Report 2025 provides the most comprehensive, globally representative study of news consumption, delivering executive summaries, country data, interactive charts, methodology, and regional launches to help publishers, researchers and policymakers understand engagement, trust, and the impact of platforms and AI on journalism.
Target Customer
Practising journalists, researchers, policy-makers, media managers, academics, think tanks and publishers interested in trends in news consumption, trust, engagement and the effects of platforms and AI on journalism.
Key Differentiator
Largest, globally representative, annually updated study of news consumption with data across six continents and 48 markets, including interactive country-level data, country reports, and a multi-format presentation (executive summaries, PDFs, videos, podcasts).
Implementation Timeline
Annual release cycle for the Digital News Report; data and analyses are updated and published each year. Access to interactive data and country pages is available upon publication; specific implementation timelines are not provided in the content.
Pain Points
- 1Declining engagement with traditional news media across many countries
- 2Low trust in news and stagnating digital subscriptions
- 3Fragmentation of the news ecosystem due to platform and influencer-driven consumption, along with emerging AI and chatbot technologies
Key Features
- 1Executive summary and in-depth chapters on key topics (AI in journalism, podcasts, local news, platform dynamics, etc.)
- 2Country and market data with interactive charts and country pages
- 3Methodology and data transparency for reproducibility
- 4Global launches and country-specific dissemination (e.g., USA launch event, regional launches)
- 5Multi-language availability (e.g., English, Spanish) and downloadable PDFs
Target Customer Industries
Decision Makers
- 1Director of Research
- 2Lead Author
Client Results
- 1Evidence-based insights into news consumption, trust, engagement, and platform/AI impacts across 48 markets
- 2Actionable understanding of how publishers can adapt (e.g., value of local news, potential for flexible pay models or bundles)
- 3Country-level data to inform strategy for newsrooms, funders, and policy discussions
Competitive Advantages
- 1Global, multi-market coverage with comparable data across markets
- 2Rich, interactive data platform complementing the executive summary and country reports
- 3Long-running, reputable research series with ongoing methodological disclosures
- 4Clear focus on contemporary issues (AI, platforms, podcasting, local news, trust) relevant to current industry needs
Key Benefits
Case Studies & Success Stories
Journalist Fellowship programme outcomes
The Reuters Institute hosts 19 Journalist Fellows in the 2023-24 academic year who undertake immersive schedules and complete projects exploring the future of journalism.
Additional Product Information
Product Description
A comprehensive, globally representative study of news consumption detailing engagement, trust, and the impact of platforms and AI on journalism, with country-level data, interactive tools, and annual publish cycle.
Target Market
Newsrooms, publishers, researchers, policymakers, and academics seeking data-driven insights into how people consume news globally.
Unique Value Proposition
The most comprehensive, annually updated, globally grounded view of how people engage with news, paired with interactive data and country-by-country insights to inform strategy, policy, and research.
Technical Requirements
Public access via the Reuters Institute website with interactive charts; available in multiple languages (e.g., English and Spanish); downloadable PDFs and videos/podcasts accompanying the report.
Pricing Model
Not disclosed in the provided content; the report appears to be publicly accessible as part of the Institute's research offerings.
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