Direct Energy electricity & natural gas plans

Business Profile

Core Value Proposition

Direct Energy electricity & natural gas plans provides electricity and natural gas options plus home services across the United States and Canada, with digital tools to manage usage and billing.

Target Customer

Residential customers (homeowners and renters) and small businesses seeking electricity and natural gas plans, home protection, and related services.

Key Differentiator

Offers a combination of energy plans (electricity and natural gas) with integrated digital tools (Direct Energy app and online account manager) and a partner ecosystem (Vivint Smart Home) for exclusive offers, along with a simple 3-step signup process.

Implementation Timeline

Sign up and view available plans in minutes after entering ZIP code; complete signup in minutes in the 3-step process; ongoing management via app/online portal

Pain Points

1Lack of clear, flexible energy plan options in a deregulated market
2Difficulty managing energy usage and paying bills across multiple services
3Need for integrated home solutions and smart security tied to energy services

Key Features

1Electricity and natural gas plans for residential and small business
2Mobile app and online account for paying bills, monitoring usage, and transferring services
3Vivint Smart Home integration with exclusive offers for eligible Direct Energy customers
4Learning center with energy tips and guidance (What is deregulation, energy savings, etc.)
53-step signup process to view plans, compare options, and complete registration

Target Customer Industries

Client Results

1Potential cost savings from flexible or fixed-rate plans (e.g., customer mentions rate locks and lower costs)
2Reliable service and stable energy supply according to customer testimonials
3Enhanced control and visibility over energy usage via app and online tools

Competitive Advantages

1Flexible term lengths and renewable options for energy plans
2Clear, customer-focused communications and support
3Smart tools and self-service capabilities (mobile app, online account manager)
4Exclusive savings and offers through Vivint for smart home integration

Key Benefits

1Flexible term lengths and renewable options

2Clear communications and accessible support

3Smart tools via app and online account management

4Exclusive Vivint smart home offers for eligible customers

53-step, user-friendly signup process

Case Studies & Success Stories

Customer testimonials about pricing, rate stability, and service reliability

Case #1

Customers report transparent pricing, long-term rate locks with substantial savings, and reliable service with friendly staff and long-tenured relationships

Additional Product Information

Product Description

Direct Energy offers electricity, natural gas and home services across the U.S. and Canada, with services including home protection and Vivint smart home offerings.

Target Market

Residential customers (homes) and small businesses in the United States and Canada seeking energy plans and related home services

Unique Value Proposition

Direct Energy simplifies energy choice with flexible, renewably inclined plans, clear communications, self-service tools, and a connected home ecosystem through Vivint partnerships—backed by decades of North American experience.

Technical Requirements

To view plans, users enter ZIP code; Direct Energy app available (English only) for bill pay, usage monitoring, and account management; availability varies by state/province

Pricing Model

Plans include flexible term lengths and fixed-rate options; pricing details are not listed on the pages, but fixed-rate and flexible-term plans are presented as options

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