Direct Energy electricity & natural gas plans
Business Profile
Core Value Proposition
Direct Energy electricity & natural gas plans provides electricity and natural gas options plus home services across the United States and Canada, with digital tools to manage usage and billing.
Target Customer
Residential customers (homeowners and renters) and small businesses seeking electricity and natural gas plans, home protection, and related services.
Key Differentiator
Offers a combination of energy plans (electricity and natural gas) with integrated digital tools (Direct Energy app and online account manager) and a partner ecosystem (Vivint Smart Home) for exclusive offers, along with a simple 3-step signup process.
Implementation Timeline
Sign up and view available plans in minutes after entering ZIP code; complete signup in minutes in the 3-step process; ongoing management via app/online portal
Pain Points
- 1Lack of clear, flexible energy plan options in a deregulated market
- 2Difficulty managing energy usage and paying bills across multiple services
- 3Need for integrated home solutions and smart security tied to energy services
Key Features
- 1Electricity and natural gas plans for residential and small business
- 2Mobile app and online account for paying bills, monitoring usage, and transferring services
- 3Vivint Smart Home integration with exclusive offers for eligible Direct Energy customers
- 4Learning center with energy tips and guidance (What is deregulation, energy savings, etc.)
- 53-step signup process to view plans, compare options, and complete registration
Target Customer Industries
Client Results
- 1Potential cost savings from flexible or fixed-rate plans (e.g., customer mentions rate locks and lower costs)
- 2Reliable service and stable energy supply according to customer testimonials
- 3Enhanced control and visibility over energy usage via app and online tools
Competitive Advantages
- 1Flexible term lengths and renewable options for energy plans
- 2Clear, customer-focused communications and support
- 3Smart tools and self-service capabilities (mobile app, online account manager)
- 4Exclusive savings and offers through Vivint for smart home integration
Key Benefits
Case Studies & Success Stories
Customer testimonials about pricing, rate stability, and service reliability
Customers report transparent pricing, long-term rate locks with substantial savings, and reliable service with friendly staff and long-tenured relationships
Additional Product Information
Product Description
Direct Energy offers electricity, natural gas and home services across the U.S. and Canada, with services including home protection and Vivint smart home offerings.
Target Market
Residential customers (homes) and small businesses in the United States and Canada seeking energy plans and related home services
Unique Value Proposition
Direct Energy simplifies energy choice with flexible, renewably inclined plans, clear communications, self-service tools, and a connected home ecosystem through Vivint partnerships—backed by decades of North American experience.
Technical Requirements
To view plans, users enter ZIP code; Direct Energy app available (English only) for bill pay, usage monitoring, and account management; availability varies by state/province
Pricing Model
Plans include flexible term lengths and fixed-rate options; pricing details are not listed on the pages, but fixed-rate and flexible-term plans are presented as options
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