Disqus
Business Profile
Core Value Proposition
Disqus provides a hosted, embeddable commenting platform that enables website owners to easily add, manage, and engage readers through comments, moderation, user profiles, and analytics.
Target Customer
Website owners and publishers who want to add and manage comments on their sites (e.g., sites using WordPress, Blogger, Jekyll, static pages, and other hosting environments).
Key Differentiator
Hosted, ready-to-embed commenting system with built-in moderation, identity, analytics, API access, and multiple installation options (WordPress plugin, universal embed code, manual installation) including a Pro offering.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Difficulty and friction in adding a robust commenting system to a website
- 2Managing and moderating comments to prevent spam and maintain quality conversations
- 3Engaging readers and measuring reader engagement with comments and analytics
Key Features
- 1Commenting system that can be embedded on a website or blog
- 2Moderation tools and resources for building community guidelines
- 3User profiles and identity features
- 4Analytics to track engagement and activity
- 5Developer API and various integrations (WordPress plugin, Blogger, Jekyll, etc.)
Target Customer Industries
Competitive Advantages
- 1Multiple installation options (universal embed code, plugins, manual methods) to fit different site setups
- 2Dedicated moderation and community guidance resources
- 3Analytics and engagement insights for content creators
- 4Wide range of integrations and platform support (WordPress, Blogger, Jekyll, static pages)
Key Benefits
Additional Product Information
Product Description
Disqus is a hosted commenting platform for websites, offering embedding of comments, moderation, user profiles, analytics, API access, and Pro services for enhanced features and capabilities.
Target Market
Website owners and publishers seeking an easy-to-implement, feature-rich commenting system for their sites.
Unique Value Proposition
A ready-to-deploy, hosted commenting solution with built-in moderation, identity, analytics, and APIs, plus Pro features, adaptable to various platforms and languages.
Technical Requirements
Embed code or platform plugin usage; supports WordPress plugin, Blogger, Jekyll, and manual installation; includes options for multilingual websites and trusted domain configurations.
Pricing Model
Pricing details are not provided in the content; there is a Disqus Pro offering and a 'Plans and Pricing' page mentioned, but no specific pricing information is included.
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