Divvy Bike Share (Divvy for Everyone)
Business Profile
Core Value Proposition
Divvy provides an easy, affordable, and fun way to explore Chicago using bikes, e-bikes, and scooters.
Target Customer
Urban residents and visitors in Chicago seeking flexible, short-term transportation; businesses seeking corporate mobility options (Divvy for Business).
Key Differentiator
App-based unlocking via the Divvy or Lyft app with QR code scanning, dock-based system, Ride Together guest unlocks, membership perks, and integration with Lyft ecosystem for a multi-vehicle, city-wide mobility solution.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need for affordable, flexible urban mobility options for short trips
- 2Inconvenience of owning or renting a bike and managing unlock/key access
- 3Desire to ride with others and manage guest access for shared trips
Key Features
- 1QR/app-based unlock via Divvy or Lyft app
- 2Ride on classic bikes, e-bikes, or scooters
- 3Docking at any Divvy docking station
- 4Ride Together feature to unlock a bike for a guest
- 5Membership options with reduced rates and zero unlock fees
Target Customer Industries
Competitive Advantages
- 1Multiple vehicle types (classic bikes, e-bikes, scooters) available
- 2App-based unlock and docking for ease of use
- 3Guest unlocks and Ride Together for shared trips
- 4Membership benefits with reduced rates and no unlock fees for members
- 5Lyft-backed ecosystem enhances reliability and reach
Key Benefits
Additional Product Information
Product Description
Citywide bike sharing service in Chicago offering bikes, e-bikes, and scooters with app-based unlocking and a network of docking stations.
Target Market
Chicago residents and visitors seeking affordable, flexible urban mobility; organizations exploring employee mobility solutions (Divvy for Business).
Unique Value Proposition
An integrated, app-driven bike-sharing experience in Chicago with multiple vehicle types, guest access, and membership perks, backed by Lyft.
Technical Requirements
{"Mobile device with Divvy or Lyft app","QR code scanning to unlock bikes","Access to Divvy docking stations in Chicago (and Evanston area)"}
Pricing Model
{"Single ride: $1 + 0.19 per min","Day pass: $18.10/day (24 hours of unlimited 3-hour rides on classic bikes)","Divvy membership: $143.90/year","Lyft Pink membership: $16.58/month (All the Divvy benefits—plus rideshare perks)"}
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