DivX Software
Business Profile
Core Value Proposition
DivX Software provides an advanced video player and converter that allows users to play, convert, and cast DivX, AVI, MKV and HEVC video up to 4K, with a free version and a Pro upgrade.
Target Customer
Global consumers who want to play, convert, and cast video on Windows or Mac; device manufacturers and licensing partners (CE licensing) for DivX technology; businesses interested in volume licensing.
Key Differentiator
Codec optimization that selects the best audio/video codecs for playback; support for 360° video; DLNA casting to TVs and devices; ad-free experience with DivX Pro; cloud integration (Cloud Connect); ability to back up DVDs via Video Pack; broad ecosystem of DivX Certified devices.
Implementation Timeline
Immediate download for basic use; DivX Pro features require purchase with a 15-day trial for Video Pack; 30-day refund policy for Pro; Mac version of newer features noted as Coming Soon on some pages.
Pain Points
- 1Need to play and convert a wide range of video formats (DivX, AVI, MKV, HEVC) up to 4K.
- 2Desire to cast or stream videos to TVs and DLNA-compatible devices without friction.
- 3Want an ad-free experience and access to advanced features for power users.
Key Features
- 1Play DivX, AVI, MKV, and MP4 up to 4K, including 360° video support.
- 2Convert videos to DivX, MKV, HEVC and MP4 with adjustable encoding settings.
- 3Cast videos to DLNA-compatible devices (Chromecast, Apple TV, Xbox, Roku, Smart TVs, etc.).
- 4DivX Pro includes features like ad-free experience, cloud connect, basic editing, and advanced encoding options.
- 5Video Pack for MPEG-2 and VC-1 to back up DVDs/Blu-ray content; cloud integration with Google Drive/Dropbox (Windows).
Target Customer Industries
Decision Makers
- 1Chief Technology Officer (CTO)
- 2VP of Engineering
- 3Procurement Manager
- 4IT Manager
Client Results
- 1High-quality playback up to 4K across multiple formats with optimized audio/video codecs.
- 2Ability to cast to TVs and DLNA-enabled devices, enabling a TV-centric viewing experience.
- 3Ad-free usage and access to advanced features with DivX Pro.
- 4Cloud storage integration and direct posting to YouTube/Google Photos; DVD/Blu-ray backup via Video Pack.
Competitive Advantages
- 1Codec Optimization tailored to installed codecs for optimal playback quality.
- 2Support for 360° video and multiple audio/subtitle tracks.
- 3Ad-free experience with DivX Pro and access to advanced conversion features.
- 4Cloud Connect and cloud storage integration for easy import/export.
- 5Video Pack enables backup of MPEG-2/VC-1 content and DVD/Blu-ray workflows.
- 6DLNA/CAST infrastructure enables streaming to a wide range of devices.
Key Benefits
Additional Product Information
Product Description
Free video software to play, convert and cast video; includes DivX Pro upgrade with advanced features; available for Windows and Mac; supports DivX, AVI, MKV, HEVC up to 4K; cast to TV via DLNA.
Target Market
Global consumer users needing media playback/conversion; device manufacturers and CE partners requiring licensing; businesses seeking licenses for distribution or deployment.
Unique Value Proposition
DivX Software delivers a cross-device, optimized video experience with playback, conversion, and casting across billions of devices, supported by licensing programs for consumer electronics and patents.
Technical Requirements
Windows and Mac support; DivX Media Server for casting; DLNA-compatible devices (Chromecast, Apple TV, Xbox, Roku, Smart TVs); Cloud Connect available on Windows; 360° video support; some features described as Mac-coming-soon or Windows-only (Cloud Connect, etc.).
Pricing Model
Free DivX Software available for download; DivX Pro available with a 15-day trial for some features; 30-day refund policy for DivX Pro; volume licensing options for business purchases.
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