DJI Store

Business Profile

Core Value Proposition

DJI Store provides official access to DJI drones, gimbals, and accessories, including a wide product lineup (Mavic, Air, Mini, Avata, Osmo, Ronin) plus services like DJI Credit, refurbished options, and educational/industry resources.

Target Customer

Individuals and professionals who use or purchase camera drones, gimbals, and stabilization equipment; includes hobbyists, content creators, filmmakers, photographers, educators, and enterprise/industrial customers.

Key Differentiator

Official DJI retail platform with exclusive promotions (e.g., Golden Fall Week Deals), a rewards program (DJI Credit), refurbished product options, plus a rich ecosystem of guides, tutorials, and app-based features for product management and support.

Implementation Timeline

Promotional deals are available immediately on the homepage; DJI Credit availability to use is approximately 15 days after product delivery; onboarding and product decision support are available via buying guides and tutorials.

Pain Points

1Need reliable access to official DJI products with warranty and support.
2Desire to reduce costs through a rewards program and promotional deals.
3Need guidance to select the right drone/gimbal and to learn best practices via guides and tutorials.

Key Features

1Official product catalog across categories: Camera Drones, Handheld, Power, Education & Industry, Accessories, and Refurbished options.
2DJI Credit: 1% of total purchase value back in DJI Credit for future purchases.
3Refurbished products with official branding and support options.
4Educational and enterprise content, buying guides, and tutorials (DJI Guides, Buy Guides, education/industry resources).
5DJI Store App integration with features such as early product access, device management, tutorials, and after-sales support.

Target Customer Industries

Client Results

1Customers can earn 1% of purchase value back as DJI Credit.
2DJI Credit becomes usable approximately 15 days after delivery.
3Free shipping is advertised alongside products and promotions; access to official support and returns (up to 30 days).

Competitive Advantages

1Official DJI brand assurance and warranty support.
2DJI Credit rewards reducing future purchase costs.
3Access to official refurbished products with presumably similar warranty/support.
4Rich content ecosystem (guides, tutorials, buying guides) to aid decision-making.
5App and ecosystem features for product management and streamlined after-sales support.

Key Benefits

1Official access to DJI products and spare parts with brand assurance.

21% back in DJI Credit on purchases.

3Free shipping on eligible orders and up to 30-day returns.

4Official Refurbished options with support.

5Comprehensive buying guides, tutorials, and educational resources.

Additional Product Information

Product Description

Official online store for DJI drones, gimbals, stabilizers, and accessories, featuring products like Mavic, Air, Mini, Avata, Osmo, Ronin, and more, plus services such as DJI Credit, refurbished options, and educational/enterprise resources.

Target Market

Individual consumers, hobbyists, filmmakers and photographers, educators, and enterprise/industrial users seeking drone and stabilization technology.

Unique Value Proposition

A one-stop official DJI retail platform combining the full product lineup, promotional deals, a rewards program (DJI Credit), refurbished options, and rich educational/enterprise content to support buyers from exploration to deployment.

Technical Requirements

Requires an online account (Sign In / Sign Up) to use DJI Credit and manage orders; purchases are processed in USD; access to the DJI Store app and guides is available via the DJI Store ecosystem.

Pricing Model

Prices shown in USD; promotional discounts (e.g., up to 50% off during events); DJI Credit rewards (1% of purchase value); DJI Care/Protection options available for some products; refurbished items offered at varied pricing.

Companies Solving Similar Problems

Based on matching: problems solved, key features, industries

Mindler Career Guidance Platform

Comprehensive career guidance and counselling services using advanced assessments and expert advice to help students discover and plan their ideal career paths.

Education

Career Counselling

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

Design and Development Services

Umuzi Digital provides comprehensive design, product development, and strategic digital support at a fraction of the cost, enabling businesses to enhance their performance and grow.