Don Alexo Pizza & Burgers
Business Profile
Core Value Proposition
Don Alexo Pizza & Burgers provides pizza and burger delivery and ordering in Brno, offering online checkout with item customization, loyalty points, and promotional bundles.
Target Customer
Local Brno residents and visitors who order food for delivery or pickup via online ordering.
Key Differentiator
Promotional bundles and loyalty incentives (e.g., 3+1 pizza zdarma, 2+1 pizza, 3 burgers + pizza gratis, and a points-based system) paired with a wide menu and detailed allergen information.
Implementation Timeline
Customers can place an order and receive delivery within the same day; typical delivery window is within 60 minutes during operating hours (11:00–23:30, sometimes extending to 01:30 according to the content).
Pain Points
- 1Need for quick, reliable delivery within Brno (delivery window and 60-minute delivery target).
- 2Desire to customize items (variants, extras, and addons).
- 3Need accessible allergen information and clear menu details.
Key Features
- 1Online ordering with a three-step checkout process (view item, select variant, choose quantity, add to cart).
- 2Extensive menu including pizzas (mini and standard), burgers, calzone, tortillas, pastas, salads, sides, and drinks.
- 3Menu customization with add-ons/upgrades (Vylepšení) and substitutions.
- 4Allergen information available (Seznam alergenů).
- 5Promotions and bundles (3+1 pizza zdarma, 2+1 pizza, 3 burgers + pizza zdarma, various Lovers combos) and loyalty points (Bonusové body).
- 6Delivery service in Brno with stated hours and delivery window.
Target Customer Industries
Decision Makers
- 1Řidič (Delivery Driver)
Client Results
- 1Delivery can be completed within up to 60 minutes; orders accepted from 11:00 with delivery hours 11:00–23:30 (and some listings up to 01:30).
- 2Online ordering supports customization and promotions, with loyalty points earned per order.
Competitive Advantages
- 1Large, varied menu including pizzas, burgers, calzone, tortillas, pastas, salads, and drinks.
- 2Clear allergen information available to customers.
- 3Promotional pricing and bundles (3+1, 2+1, free items) and loyalty points.
- 4Online ordering with step-by-step checkout and order customization.
- 5Delivery service with specified hours and delivery window.
Key Benefits
Additional Product Information
Product Description
Pizza and burger restaurant in Brno offering a wide menu for delivery or pickup, including pizzas (mini and regular), burgers, calzones, tortillas, salads, sides, and drinks, with online ordering, allergen information, and promotions.
Target Market
Individuals in Brno seeking convenient takeout/delivery of pizza and burgers via online ordering.
Unique Value Proposition
A broad menu with frequent promotions (3+1, 2+1, etc.) and a loyalty points system, plus extensive customization and accessible allergen information for a localized Brno audience.
Technical Requirements
Not explicitly specified in the content; online ordering is present, but no technical requirements are documented.
Pricing Model
Prices are listed in Czech koruna (Kč) across the menu. Examples: Mini pizzas mostly 129–169 Kč; standard pizzas 205–275 Kč (e.g., Margherita 205 Kč, Don Alexo 275 Kč, Hawaii 275 Kč, Capriciosa 265 Kč); burgers typically 275–338 Kč; sides 85–134 Kč; drinks 58–82 Kč. Delivery-related pricing shows +0 Kč delivery charges in some sections. Promotions include 3+1, 2+1, and free pizza or drinks in combos.
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