dtac Mobile Services & Digital Ecosystem

Business Profile

Core Value Proposition

[dtac] Mobile Services and Digital Ecosystem delivers Thai consumers and corporate customers a broad set of mobile plans, add-ons, and lifestyle/digital services (dtac Beyond) including streaming content, insurance, gaming, payments, loyalty rewards, device care, and more in one ecosystem.

Target Customer

Thai consumers (postpaid and prepaid mobile users) and corporate customers seeking telecom services and integrated digital offerings

Key Differentiator

One-stop telecom and digital ecosystem combining flexible mobile plans, bundled content, loyalty rewards, and cross-service offerings (Gaming Nation, dtac dSurance, dtac Mobile Care, Pay via dtac, dtac wifi, dtac@HOME+), with content partnerships and auto-renew/promotions

Pain Points

1Need for flexible, high-speed data and voice plans with clear terms and roaming options
2Desire for bundled entertainment/content and value-added services within a single provider
3Simplified payments, loyalty benefits, and device-related care/insurance options

Key Features

1dtac GO postpaid packages with fixed monthly fees, data quotas, and included minutes
2High-speed data up to 100 Mbps (4G) / 42 Mbps (3G) with after-quota speed throttling
3Roaming/data options (e.g., 5GB/month for neighboring countries) and international usage terms
4Bundled content during some plans (Netflix, YouTube Premium, WeTV Premium, iQIYI, VIU Premium)
5Cross-sell/digital ecosystem via dtac Beyond (one-stop digital store) and Add-ons (Gaming Nation, dtac dSurance, dtac Mobile Care, Pay via dtac, dtac wifi, dtac@HOME+)

Target Customer Industries

Competitive Advantages

1Integrated ecosystem offering both telecom services and digital content/payments/insurance under one brand
2Tiered postpaid options (dtac GO) with varying data/minutes and roaming allowances
3Content partnerships and loyalty programs (dtac reward) to enhance value
4Flexible add-ons and auto-renew options to suit different usage patterns
5Clear speed/quotas and throttling terms, with roaming and international usage details

Key Benefits

1High-speed data access with flexible quotas and clear throttling rules

2Bundled streaming/content subscriptions on select plans

3Roaming data and international usage options

4Loyalty rewards (dtac reward) and seamless payments via dtac

5Access to a wider digital ecosystem (Gaming Nation, dSurance, Mobile Care, wifi, home services)

Additional Product Information

Product Description

A Thai telecom offering by dtac that combines postpaid/prepaid mobile plans, add-ons, and a broad digital services ecosystem (dtac Beyond) with bundled streaming, gaming, insurance, payment options, and device care.

Target Market

Thai consumers (mobile users) and corporate customers seeking telecom services and bundled digital offerings

Unique Value Proposition

dtac combines competitive mobile data/call plans with a broad, integrated digital services ecosystem, loyalty rewards, and bundled content to deliver a convenient, one-stop telecom experience.

Pricing Model

Tiered postpaid plans (dtac GO) with fixed monthly prices and included data/minutes: dtac GO 499 (10 GB + 200 mins), 599 (16 GB + 300 mins), 699 (20 GB + 300 mins), 899 (30 GB + 400 mins), 1099 (30 GB+ unlimited data with 700 mins). Each plan specifies maximum speeds (up to 100 Mbps 4G and 42 Mbps 3G), throttling after quota, and roaming/data conditions (neighboring country 5GB/month). Overages are charged at 1.5 THB/minute. In addition, prepaid “Net No Limit” add-ons provide unlimited data at various speeds (e.g., 1 Mbps, 2 Mbps, 8 Mbps) for specified durations (7–30 days) at different prices. Some plans also include entertainment/content (Netflix, YouTube Premium, WeTV, iQIYI, VIU) and unlimited Wi-Fi. Prices shown are VAT-excluded and terms include auto-renewal and potential speed reductions based on usage.

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