dtac Mobile Services & Digital Ecosystem
Business Profile
Core Value Proposition
[dtac] Mobile Services and Digital Ecosystem delivers Thai consumers and corporate customers a broad set of mobile plans, add-ons, and lifestyle/digital services (dtac Beyond) including streaming content, insurance, gaming, payments, loyalty rewards, device care, and more in one ecosystem.
Target Customer
Thai consumers (postpaid and prepaid mobile users) and corporate customers seeking telecom services and integrated digital offerings
Key Differentiator
One-stop telecom and digital ecosystem combining flexible mobile plans, bundled content, loyalty rewards, and cross-service offerings (Gaming Nation, dtac dSurance, dtac Mobile Care, Pay via dtac, dtac wifi, dtac@HOME+), with content partnerships and auto-renew/promotions
Pain Points
- 1Need for flexible, high-speed data and voice plans with clear terms and roaming options
- 2Desire for bundled entertainment/content and value-added services within a single provider
- 3Simplified payments, loyalty benefits, and device-related care/insurance options
Key Features
- 1dtac GO postpaid packages with fixed monthly fees, data quotas, and included minutes
- 2High-speed data up to 100 Mbps (4G) / 42 Mbps (3G) with after-quota speed throttling
- 3Roaming/data options (e.g., 5GB/month for neighboring countries) and international usage terms
- 4Bundled content during some plans (Netflix, YouTube Premium, WeTV Premium, iQIYI, VIU Premium)
- 5Cross-sell/digital ecosystem via dtac Beyond (one-stop digital store) and Add-ons (Gaming Nation, dtac dSurance, dtac Mobile Care, Pay via dtac, dtac wifi, dtac@HOME+)
Target Customer Industries
Competitive Advantages
- 1Integrated ecosystem offering both telecom services and digital content/payments/insurance under one brand
- 2Tiered postpaid options (dtac GO) with varying data/minutes and roaming allowances
- 3Content partnerships and loyalty programs (dtac reward) to enhance value
- 4Flexible add-ons and auto-renew options to suit different usage patterns
- 5Clear speed/quotas and throttling terms, with roaming and international usage details
Key Benefits
Additional Product Information
Product Description
A Thai telecom offering by dtac that combines postpaid/prepaid mobile plans, add-ons, and a broad digital services ecosystem (dtac Beyond) with bundled streaming, gaming, insurance, payment options, and device care.
Target Market
Thai consumers (mobile users) and corporate customers seeking telecom services and bundled digital offerings
Unique Value Proposition
dtac combines competitive mobile data/call plans with a broad, integrated digital services ecosystem, loyalty rewards, and bundled content to deliver a convenient, one-stop telecom experience.
Pricing Model
Tiered postpaid plans (dtac GO) with fixed monthly prices and included data/minutes: dtac GO 499 (10 GB + 200 mins), 599 (16 GB + 300 mins), 699 (20 GB + 300 mins), 899 (30 GB + 400 mins), 1099 (30 GB+ unlimited data with 700 mins). Each plan specifies maximum speeds (up to 100 Mbps 4G and 42 Mbps 3G), throttling after quota, and roaming/data conditions (neighboring country 5GB/month). Overages are charged at 1.5 THB/minute. In addition, prepaid “Net No Limit” add-ons provide unlimited data at various speeds (e.g., 1 Mbps, 2 Mbps, 8 Mbps) for specified durations (7–30 days) at different prices. Some plans also include entertainment/content (Netflix, YouTube Premium, WeTV, iQIYI, VIU) and unlimited Wi-Fi. Prices shown are VAT-excluded and terms include auto-renewal and potential speed reductions based on usage.
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