Dub
Business Profile
Core Value Proposition
Dub provides a modern link attribution platform that unifies short links, conversion analytics, and affiliate programs.
Target Customer
Marketing and growth teams, product teams, developers, and affiliate/partner managers at startups and enterprises seeking to track attribution, manage short links at scale, and run partner programs.
Key Differentiator
All-in-one platform that combines link creation, real-time attribution analytics, and affiliate/referral program management with enterprise-grade infrastructure and a broad API/SDK ecosystem.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Fragmented tools for creating short links, tracking attribution, and managing affiliate programs
- 2Limited real-time visibility into how marketing activities translate into revenue
- 3Difficulty scaling and monetizing partner/referral programs within a single cohesive system
Key Features
- 1Short Links: create and manage branded short links at scale with features like folders, device/geo-targeting, A/B testing, deep links, and QR codes
- 2Conversion Analytics: attribution engine to understand how marketing drives revenue from first click to final sale
- 3Affiliate Programs: all-in-one partner management platform for building profitable affiliate and referral programs
- 4Real-time analytics and dashboards: see clicks, leads, and sales in real-time with detailed insight
- 5Developer tooling and integrations: APIs, SDKs (TypeScript, Python, Go, PHP, Ruby), webhooks, and ready-made integrations
Target Customer Industries
Decision Makers
- 1CEO
- 2Co-founder
- 3Director of Marketing
- 4Vice President
- 5CTO
- 6Chief Executive Officer
Client Results
- 1Real-time visibility into clicks, leads, and sales with attribution data
- 2Measurable revenue insights from first click to sale
- 3Payouts and lifetime value data surfaced per customer
- 4Unified dashboard for link management and affiliate program performance
Competitive Advantages
- 1Unified platform combining links, attribution, and affiliate programs in one place
- 2Enterprise-grade infrastructure designed to handle hundreds of millions of links and events monthly
- 3Real-time analytics and immediate visibility into marketing outcomes
- 4Extensive developer tooling (APIs, SDKs) and webhooks for integrations
- 5Branded link previews, QR codes, and advanced link features (A/B testing, deep links, device/geo targeting)
Key Benefits
Case Studies & Success Stories
Scicomm Media testimonial
Ian Mackey, Vice President at Scicomm Media, praised Dub as the best alternative after using Bitly for years.
Perplexity testimonial
Johnny Ho, Co-founder at Perplexity, called Dub a game-changer for marketing campaigns, highlighting large volumes of clicks and attribution capabilities.
Framer partnership endorsement
Koen Bok, CEO at Framer, called Dub the ultimate partner infrastructure for startups and recommended building a partner program with Dub.
Vercel/Guillermo Rauch endorsement
Guillermo Rauch, CEO of Vercel, described the ecosystem as part of building high-performance infrastructure alongside Dub for links.
Clerk testimonial
Nick Parsons, Director of Marketing at Clerk, stated active usage and strong UX focus of Dub among users.
Cal.com testimonial
Peer Richelsen, Co-founder at Cal.com, described Dub as a breath of fresh air in link management with no feature bloat.
Additional Product Information
Product Description
Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.
Target Market
Marketing and growth teams, product teams, developers, and affiliate managers seeking attribution insights, scalable link management, and partner program tooling.
Unique Value Proposition
Dub uniquely combines branded short links, real-time attribution analytics, and embedded affiliate/referral program management in a single scalable platform with extensive developer tooling.
Technical Requirements
APIs and SDKs for TypeScript, Python, Go, PHP, and Ruby; real-time analytics; Webhooks; QR code generation; device/geo-targeting; A/B testing; support for custom domains and previews
Pricing Model
Free start / Start for free option; pricing details not specified in the provided content
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