Dub

Business Profile

Core Value Proposition

Dub provides a modern link attribution platform that unifies short links, conversion analytics, and affiliate programs.

Target Customer

Marketing and growth teams, product teams, developers, and affiliate/partner managers at startups and enterprises seeking to track attribution, manage short links at scale, and run partner programs.

Key Differentiator

All-in-one platform that combines link creation, real-time attribution analytics, and affiliate/referral program management with enterprise-grade infrastructure and a broad API/SDK ecosystem.

Implementation Timeline

Not specified in provided content

Pain Points

1Fragmented tools for creating short links, tracking attribution, and managing affiliate programs
2Limited real-time visibility into how marketing activities translate into revenue
3Difficulty scaling and monetizing partner/referral programs within a single cohesive system

Key Features

1Short Links: create and manage branded short links at scale with features like folders, device/geo-targeting, A/B testing, deep links, and QR codes
2Conversion Analytics: attribution engine to understand how marketing drives revenue from first click to final sale
3Affiliate Programs: all-in-one partner management platform for building profitable affiliate and referral programs
4Real-time analytics and dashboards: see clicks, leads, and sales in real-time with detailed insight
5Developer tooling and integrations: APIs, SDKs (TypeScript, Python, Go, PHP, Ruby), webhooks, and ready-made integrations

Target Customer Industries

Decision Makers

1CEO
2Co-founder
3Director of Marketing
4Vice President
5CTO
6Chief Executive Officer

Client Results

1Real-time visibility into clicks, leads, and sales with attribution data
2Measurable revenue insights from first click to sale
3Payouts and lifetime value data surfaced per customer
4Unified dashboard for link management and affiliate program performance

Competitive Advantages

1Unified platform combining links, attribution, and affiliate programs in one place
2Enterprise-grade infrastructure designed to handle hundreds of millions of links and events monthly
3Real-time analytics and immediate visibility into marketing outcomes
4Extensive developer tooling (APIs, SDKs) and webhooks for integrations
5Branded link previews, QR codes, and advanced link features (A/B testing, deep links, device/geo targeting)

Key Benefits

1Unified solution for links, analytics, and affiliate programs

2Real-time visibility into customer journeys and revenue impact

3Branded short links with advanced features (QR codes, A/B testing, deep links)

4Robust API/SDKs and webhooks for custom integrations

5Scalable infrastructure capable of handling large volumes

Case Studies & Success Stories

Scicomm Media testimonial

Case #1

Ian Mackey, Vice President at Scicomm Media, praised Dub as the best alternative after using Bitly for years.

Perplexity testimonial

Case #2

Johnny Ho, Co-founder at Perplexity, called Dub a game-changer for marketing campaigns, highlighting large volumes of clicks and attribution capabilities.

Framer partnership endorsement

Case #3

Koen Bok, CEO at Framer, called Dub the ultimate partner infrastructure for startups and recommended building a partner program with Dub.

Vercel/Guillermo Rauch endorsement

Case #4

Guillermo Rauch, CEO of Vercel, described the ecosystem as part of building high-performance infrastructure alongside Dub for links.

Clerk testimonial

Case #5

Nick Parsons, Director of Marketing at Clerk, stated active usage and strong UX focus of Dub among users.

Cal.com testimonial

Case #6

Peer Richelsen, Co-founder at Cal.com, described Dub as a breath of fresh air in link management with no feature bloat.

Additional Product Information

Product Description

Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.

Target Market

Marketing and growth teams, product teams, developers, and affiliate managers seeking attribution insights, scalable link management, and partner program tooling.

Unique Value Proposition

Dub uniquely combines branded short links, real-time attribution analytics, and embedded affiliate/referral program management in a single scalable platform with extensive developer tooling.

Technical Requirements

APIs and SDKs for TypeScript, Python, Go, PHP, and Ruby; real-time analytics; Webhooks; QR code generation; device/geo-targeting; A/B testing; support for custom domains and previews

Pricing Model

Free start / Start for free option; pricing details not specified in the provided content

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