DYNO Mapper
Business Profile
Core Value Proposition
DYNO Mapper provides a complete visual sitemap generator and IA toolkit that crawls websites, inventories content, audits and plans optimizations, while overlaying analytics and accessibility insights to improve UX and collaboration.
Target Customer
{"UX designers","SEO strategists","Content managers","IA professionals","Digital agencies","Enterprise marketers","Universities","Government organizations"}
Key Differentiator
All-in-one platform combining visual sitemaps, content inventory, audits, planning, keyword tracking, and accessibility testing with Google Analytics overlays, multiple sitemap styles, and collaboration features.
Implementation Timeline
Initial sitemap generation is described as instant/immediate after crawl; ongoing value for inventory, auditing, planning, and optimization unfolds over days to weeks during a project lifecycle.
Pain Points
- 1Lack of clarity and control over complex website structures
- 2Difficulty coordinating large information architecture (IA) projects and stakeholder communications
- 3Ensuring accessibility compliance (WCAG/ADA) across pages
- 4Identifying orphan pages and gaps during redesigns or migrations
Key Features
- 1One-Click Visual Sitemap Creation
- 2Inventory, Audit, and Planning tools
- 3Accessibility Testing (WCAG/ADA) integrated
- 4Google Analytics Overlay and Keyword Tracking
- 5Export/Share capabilities (PDF, CSV, XML, URL) and multiple sitemap styles
Target Customer Industries
Decision Makers
- 1UX Designer
- 2SEO Strategist
- 3Content Manager
- 4Vice President of Digital Marketing Services
Client Results
- 1Improved ability to understand user journeys and site architecture
- 2Streamlined IA projects and content planning
- 3Enhanced collaboration with stakeholders through visual sitemaps
- 4Improved accessibility compliance and content optimization insights
Competitive Advantages
- 1Instant visual mapping of complex sites
- 2Integrated content inventory and auditing within the same platform
- 3Overlaid Google Analytics data for data-informed decisions
- 4Support for public/private websites and behind-authentication crawls
- 5Multiple export formats and customization for branding
Key Benefits
Case Studies & Success Stories
Emagine testimonial - Rebecca Gill
Rebecca Gill, Vice President of Digital Marketing Services at emagine, describes Dyno Mapper as a go-to SEO tool for crawling websites and accessibility testing, vital for managing SEO projects, migrations, and post go-live audits. She highlights its use across sales, migrations, and ongoing audits and recommends it to clients and SEO students.
Additional Product Information
Product Description
A visual sitemap generator and IA toolkit that crawls websites, inventories content, conducts audits, plans content, tracks keywords, and tests accessibility, with Google Analytics overlays and multiple export/collaboration options.
Target Market
Web teams including UX/SEO/IA professionals, digital agencies, enterprise marketers, universities, and government organizations seeking clarity and control over website structure and content planning.
Unique Value Proposition
An all-in-one platform that combines visual sitemaps, content inventory, audits, planning, keyword rankings, and accessibility testing with analytics overlays and rich collaboration features.
Technical Requirements
{"GA4 is required for Google Analytics integration in sitemaps","Supports JavaScript rendering for crawling dynamic sites","Crawl options for public or private sites, including behind login forms","Content import via XPath","XML/CSV/XML exports available"}
Pricing Model
Free trial available with no credit card required; Plans & Pricing page exists, but specific pricing details are not provided in the content.
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