EAT SMARTER
Business Profile
Core Value Proposition
EAT SMARTER provides over 80,000 healthy recipes and nutrition-focused content, helping families and individuals cook healthier meals and learn about nutrition.
Target Customer
Health-conscious individuals and families seeking healthy recipes and nutrition guidance; people aiming for weight loss or healthier eating; readers interested in expert nutrition content.
Key Differentiator
Recipes developed exclusively for EAT SMARTER by nutrition experts; a unique Health Score for each recipe; extensive content from famous chefs and nutritionists; digital cookbooks and expert-driven nutrition articles.
Implementation Timeline
Immediate access to recipes and content upon signup; some recipes show quick preparation times (as short as 5â15 minutes); weight-loss courses imply longer-term programs.
Pain Points
- 1Finding reliable, healthy recipes that meet various dietary needs
- 2Understanding the health impact of foods and nutrition guidance
- 3Weight management and structured weight-loss guidance
Key Features
- 1Health Score for recipes (healthier ingredients)
- 2Library of over 80,000 healthy recipes (100,000+ claimed across site content)
- 3Nutrition articles and expert insights from doctors and professors
- 4Digital cookbooks and curated recipe collections
- 5Online courses focused on healthy weight loss
- 6Mobile apps and web platform for saving and accessing recipes
Target Customer Industries
Decision Makers
- 1Dr. med. Matthias Riedl (medical doctor)
- 2Prof. Dr. Ingo Froböse (professor)
- 3Dr. Alexa Iwan (medical doctor)
- 4Dr. Silja SchÀfer (medical doctor)
- 5Tarik Rose (chef)
- 6Christian Rach (chef)
- 7Cornelia Poletto (chef)
- 8Johann Lafer (chef)
- 9Alexander Herrmann (chef)
- 10Alexander Kumptner (chef)
- 11Nelson MĂŒller (chef)
Client Results
- 1Access to a large library of expert-developed healthy recipes
- 2Structured nutrition knowledge through articles and infographics
- 3Online weight-loss course guidance aimed at sustainable results
Competitive Advantages
- 1Exclusive Health Score evaluating recipe healthiness
- 2Content created and reviewed by nutrition experts and renowned chefs
- 3Large, curated library with digital cookbooks and instructional videos
- 4Integrated online courses for weight management and healthy living
- 5Mobile app availability for on-the-go access
Key Benefits
Additional Product Information
Product Description
Online platform offering curated, expert-developed healthy recipes, nutrition content, and digital cookbooks; includes an online course ecosystem and wellness-focused articles.
Target Market
German-speaking health-conscious consumers and families seeking healthy cooking ideas, nutrition education, and weight-management guidance.
Unique Value Proposition
A large, expert-curated library of healthy recipes with a Health Score system, plus access to celebrity chef content, nutrition experts, and interactive online courses and digital cookbooks.
Technical Requirements
Web platform with user login to save recipes; mobile apps available for iOS/Android; content includes videos and infographics.
Pricing Model
Pricing details not provided in the available content; offers online courses and a shop, with various products (e.g., Abnehmkurs, cookbooks) mentioned but no explicit pricing.
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