EAT SMARTER

Business Profile

Core Value Proposition

EAT SMARTER provides over 80,000 healthy recipes and nutrition-focused content, helping families and individuals cook healthier meals and learn about nutrition.

Target Customer

Health-conscious individuals and families seeking healthy recipes and nutrition guidance; people aiming for weight loss or healthier eating; readers interested in expert nutrition content.

Key Differentiator

Recipes developed exclusively for EAT SMARTER by nutrition experts; a unique Health Score for each recipe; extensive content from famous chefs and nutritionists; digital cookbooks and expert-driven nutrition articles.

Implementation Timeline

Immediate access to recipes and content upon signup; some recipes show quick preparation times (as short as 5–15 minutes); weight-loss courses imply longer-term programs.

Pain Points

1Finding reliable, healthy recipes that meet various dietary needs
2Understanding the health impact of foods and nutrition guidance
3Weight management and structured weight-loss guidance

Key Features

1Health Score for recipes (healthier ingredients)
2Library of over 80,000 healthy recipes (100,000+ claimed across site content)
3Nutrition articles and expert insights from doctors and professors
4Digital cookbooks and curated recipe collections
5Online courses focused on healthy weight loss
6Mobile apps and web platform for saving and accessing recipes

Target Customer Industries

Decision Makers

1Dr. med. Matthias Riedl (medical doctor)
2Prof. Dr. Ingo Froböse (professor)
3Dr. Alexa Iwan (medical doctor)
4Dr. Silja Schäfer (medical doctor)
5Tarik Rose (chef)
6Christian Rach (chef)
7Cornelia Poletto (chef)
8Johann Lafer (chef)
9Alexander Herrmann (chef)
10Alexander Kumptner (chef)
11Nelson Müller (chef)

Client Results

1Access to a large library of expert-developed healthy recipes
2Structured nutrition knowledge through articles and infographics
3Online weight-loss course guidance aimed at sustainable results

Competitive Advantages

1Exclusive Health Score evaluating recipe healthiness
2Content created and reviewed by nutrition experts and renowned chefs
3Large, curated library with digital cookbooks and instructional videos
4Integrated online courses for weight management and healthy living
5Mobile app availability for on-the-go access

Key Benefits

1Healthy eating made accessible through a vast recipe library

2Quantified recipe healthiness via Health Score

3Educational nutrition content from medical and nutrition professionals

4 Convenient digital cookbooks and online courses

Additional Product Information

Product Description

Online platform offering curated, expert-developed healthy recipes, nutrition content, and digital cookbooks; includes an online course ecosystem and wellness-focused articles.

Target Market

German-speaking health-conscious consumers and families seeking healthy cooking ideas, nutrition education, and weight-management guidance.

Unique Value Proposition

A large, expert-curated library of healthy recipes with a Health Score system, plus access to celebrity chef content, nutrition experts, and interactive online courses and digital cookbooks.

Technical Requirements

Web platform with user login to save recipes; mobile apps available for iOS/Android; content includes videos and infographics.

Pricing Model

Pricing details not provided in the available content; offers online courses and a shop, with various products (e.g., Abnehmkurs, cookbooks) mentioned but no explicit pricing.

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