eBay Marketplace
Business Profile
Core Value Proposition
eBay Marketplace provides a global marketplace that connects buyers and sellers across 190 markets, enabling pre-loved goods and small businesses to flourish.
Target Customer
Sellers (individuals and small businesses) and buyers worldwide benefiting from a large-scale, trusted commerce platform.
Key Differentiator
Large-scale recommerce-focused platform with 2.3 billion active listings, global reach in 190 markets, and integrated seller tools (including live auctions, grading services, and financing options) plus charitable and sustainability initiatives.
Implementation Timeline
Not specified in content; case examples imply rapid impact post-financing or recognition without explicit timelines
Pain Points
- 1Limited access to a global customer base for small sellers
- 2Need for capital or financing to expand inventory and listings
- 3Desire for a trusted, sustainable marketplace with community and charitable impact
Key Features
- 1Global marketplace with 190 markets and 2.3B active listings
- 2Live auction streaming via eBay Live
- 3PSA grading services available directly on eBay for collectibles
- 4Financing options for sellers (eBay Seller Capital) and flexible payment options (Riverty)
- 5Charitable and sustainability programs (eBay for Charity, eBay Foundation) and refurbished/recommerce initiatives
Target Customer Industries
Decision Makers
- 1Owner (Small business storefront)
Client Results
- 1Stephanie Franco’s eBay seller story: financing through eBay Seller Capital and LiberisGlobal enabled her to triple her listings and grow revenue
- 2All Time Toys case: Jason Barnes’s storefront recognized as a 2019 US Senate Small Business of the Week under the program highlights
- 3eBay Foundation grants: Nearly $3 million awarded in 2024 to 31 grantees globally (Global Give program)
Competitive Advantages
- 1Extensive global reach across 190 markets
- 2Massive inventory with 2.3B active listings
- 3Integrated seller tools and capabilities (live auctions, grading, financing)
- 4Flexible payment and financing options for sellers
- 5Social impact through charity initiatives and sustainability programs
Key Benefits
Case Studies & Success Stories
Stephanie Franco's eBay seller story
Financing through eBay Seller Capital and LiberisGlobal enabled her to triple listings and grow revenue
All Time Toys — US Senate Small Business of the Week (2019)
Jason Barnes’s storefront on eBay was recognized as a Small Business of the Week, highlighting success in eBay’s ecosystem
Exporter of the Year event (Bangkok)
Event bringing together 100 sellers from multiple regions to celebrate and recognize top eBay sellers
Additional Product Information
Product Description
Global marketplace connecting buyers and sellers in more than 190 markets; supports recommerce, small businesses, and charitable initiatives; offers seller tools, live auctions, grading for collectibles, and financing options.
Target Market
Global buyers and sellers, including individuals, small to mid-size businesses, and collectors across 190 markets
Unique Value Proposition
Trusted, expansive global marketplace enabling seamless recommerce for individuals and small businesses, with integrated services (live auctions, grading, financing) and strong social impact (charity and sustainability).
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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